How Agencies Can Harness The Power of People-Based Marketing

Location Details:
4A's Webinar

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Brands want to execute people-based marketing across all channels and devices. How do we know? The largest brands have told us so, and studies by Morar Research confirm that 84% of marketers agree. Driving this demand is the need for more effective audience targeting, more precise and accurate measurement, and a more seamless brand experience across all consumer touchpoints. And these marketers are looking to agencies for help.

As the people on the front lines, it’s up to agencies to guide brands toward success, and that starts with leveraging the people-based marketing tactics that are working so well on Facebook—everywhere else, too. In this webinar learn how people-based marketing has to power to level-up your marketing, including use cases from agencies already seeing success.

What Will Your Learn:

  • What People-Based Marketing is, and how it’s evolving
  • What agencies need to get started, from the know-how to tools and integrations
  • How and why to execute people-based planning, buying and measurement
  • The results and improvements people-based marketing delivers, from better ROI measurement to improving reach and frequency


Who Should Attend:
Anyone involved with the strategic planning, media buying, measurement or optimization of marketing campaigns.

About The Webinar Leader:
Christopher Murphy is the Head of Strategy at LiveRamp, focusing on agency partnerships and advocacy for people-based marketing. Prior to LiveRamp, Chris spent 6+ years at Omnicom Media Group in multiple programmatic roles across Global, EMEA and US, including marketing, client services and strategy, US partnerships, and EMEA market strategy and growth. His 10+ years of experience in digital media and programmatic spans advertiser, publisher, and technology roles, including Glam Media, Yahoo!, and Right Media. In addition to his role at LiveRamp, Chris is a co-chair of the IAB Buying Automation committee and a judge and board member of The Drum Digital Trading Awards and I-Com Data Creativity Awards. Chris holds a B.A. in History from Princeton University.

As the Director of Enterprise Partnerships at Goodway Group, Ashton Gary keeps a watchful eye on emerging trends and partners in the industry. With over a decade of agency and media experience, he has helped Goodway Group become the leading independent programmatic buying firm, which was recently listed #8 on Fortune’s 100 Best Medium Workplaces. A Texas native, he received his Bachelor’s in Business Administration and Marketing from Texas Tech University. In his down time, you can find him working on his old craftsman home that needs constant attention.

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