In these three game-changing online workshops, we’ll look at how progressive agencies around the world have completely reframed their approach to agency compensation, resulting in higher margins, more diversified revenue streams and higher trust levels in agency-client relationships.
This series is presented by Tim Williams, one of the leading voices in the pricing revolution in the agency business. As a career agency professional and founder of Ignition Consulting Group, Tim consults with firms around the world in the areas of pricing and business strategy. As a presenter and consultant, Tim has worked with hundreds of agencies ranging from leading independents to multinational agency networks in the U.S., Canada, Europe, Asia, and Australia, including agencies from all of the top five holding companies.
Members and Non-Members
Each Webinar – $200
Each Webinar – $225
Why and How to Offer Options: A Powerful Short-Cut to Pricing Success
On April 14, 2021, Mark Piazza from the Business Intelligence and Insight Team hosted Tim Williams discussing how to present to your clients not just a standard “take-it-or-leave-it price but multiple ways your client can choose to engage with you. You’ll learn how showing different combinations of program elements and deliverables keeps the remuneration discussion focused on what clients really buy: outputs and deliverables, not hours and activities.
Seven Ways Agencies Can Diversify Their Revenue Streams Starting Tomorrow
On April 28, 2021, Mark Piazza from the Business Intelligence and Insight Team hosted Tim Williams to discuss how to trade your agency’s rate card for the concept of a “pricing stack” – a variety of ways you can get paid for the value you create instead of the hours you work. This also has the effect of diversifying your revenue streams, which has the potential to produce healthier profits now and in the years to come.
Bringing Pricing Transformation to Life: The Value Council
On May 12, 2021, Mark Piazza from the Business Intelligence and Insight Team hosted Tim Williams for a discussion on how your firm bring new pricing strategies to life by establishing a Value Council – a small interdisciplinary group of senior executives in your agency charged with making pricing (not costing) a core competency of the firm.