Taking Digital Optimization To The Next Level

Location Details:
4A's Webinar

Webinar Recording Available!

Everybody builds digital experiences, but are you doing it well? Join Gary Angel, formerly leader of Ernst & Young’s Digital Analytics practice and a twenty year veteran in analytics and digital optimization for a deep exploration of techniques for driving continuous improvement in digital experience with analytics.

What You Will Learn

  • The proper use of Voice of Customer (VOC) in testing
  • How behavioral segmentation creates a framework for continuous improvement
  • How analytics and organizational change should be considered in developing formal methodologies for continuous improvement

Who Should Attend
Agency leaders & practitioners in analytics and research, marketers, project managers, and owners of digital experiences.

It is recommended that attendees have at least some experience with analytics and digital optimization and have experience with at least one optimization project.

About the Webinar Trainer
gary-angelGary Angel is the CEO at Digital Mortar. He was previously principal at Ernst & Young and leader of Ernst & Young Digital Analytics Center of Excellence. Previously, Gary was founder, president and CTO at Semphonic – one of the leading digital analytics practices in the United States. In addition to publishing more than 20 white papers in digital analytics, Gary speaks frequently at conferences including the XChange Conference, SMX, OMMA Global, eMetrics, Analytics World, and the Digital Analytics Association (DAA) Symposium Series. He is a winner of the DAA’s Award for Excellence as the Most Influential Industry Contributor.

Member Non-Member
  • Single Registrant: $149
  • Full Conference Room + Action Guide: $349*
  • Unlimited Access + Action Guide: $999**
  • Single Registration: $259
  • Full Conference Room + Action Guide: $699*
  • Unlimited Access + Action Guide: $1,299**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.

A $25 cancellation fee will be applied to any cancellation.

Please contact webinar@aaaa.org | 212-850-0756.
Or contact Joyce Glenn at jglenn@aaaa.org.