The 4A’s Minneapolis Pitch Boot Camp (2019)

The 4A’s Minneapolis Pitch Boot Camp is an intense nine-week training course simulating a new business pitch. It’s designed to teach the next generation of advertising leaders the ins and outs of pitching and winning new business.

The 4A’s Minneapolis Pitch Boot Camp – formerly the Institute of Advanced Advertising Studies (IAAS) – has trained some of the best and brightest industry professionals in the advertising business. In fact, many of today’s top agency executives are Minneapolis Pitch Boot Camp graduates.

Working with a real client, participants are assigned to a team acting as ‘mini-agencies’ and are briefed on a brand and its business challenge. Each week, they will learn key new business skills from speakers at top agencies in Minneapolis. From brand discovery through activation, the lessons culminate in a final presentation given to the client and a panel of judges. Make no mistake, this is a competition and students participate to win, just like a real pitch. The course runs from March 5 through May 3, 2019.  Classes take place on Tuesday nights at the downtown Minneapolis campus of the University of St. Thomas. The final pitch presentations will be held on Friday, May 3.

This year, we are pleased to announce our client will be Bartmann Group. Bartmann Group is a thriving ecosystem of restaurants and events supported by a community of fellow instigators. It provides people with great food and good times in remarkable spaces across the Twin Cities. Have a meal in one of its restaurants or attend one of its happenings and you’ll experience its values —Bartmann Group uses creative energy to feed people, connect with purpose, and welcome diversity every step of the way. Its business model gives equal weight to people, planet, and profit. Bartmann Group prepares food with ingredients grown on its organic farm and cultivates relationships with local growers, producers, and purveyors, plus its spaces are built with an eye toward LEED specifications. Recycling and composting are standard practice. Bartmann Group embraces the offbeat and celebrates art for art’s sake — and yes, it loves a party! With its unique experience, capacity and character, Bartmann Group is always ready for the next adventure.

Who Should Attend
The program is designed for promising agency professionals with two to five years of experience across all disciplines—creative, media, research, planning, account management, public relations, direct marketing, digital, social and mobile.

For Participating Agencies
After graduating from Pitch Boot Camp, participants will return to work with a better understanding of the big picture, how a new business pitch works and how they can contribute to winning. Most important, they will have a renewed passion for the business and the work they do. Pitch Boot Camp helps junior talent jump-start their careers and increase their contribution to their agencies.

For Participants
Let our outstanding faculty help you build the skills you need for your advertising career. Contribute more to your agency. Network with other up-and-coming professionals. Get a better sense of the big picture, an enhanced ability to work in a team environment and an increased passion for excellence.

The registration deadline for the Minneapolis 4A’s Pitch Boot Camp is February 28th. To register, click on the appropriate register button shown above. We hope you’ll make this investment in your agency by enrolling your rising stars. To register for a 4A’s event you must create an account with us. Find out more about how we use your account information. Connect with us via email at OR by phone at 212-682-2500.

NOTE: We are anticipating a very quick sellout, so we would urge you to register as soon as possible.

Registration Fees

  • 4A’s Members: $1,000 per registrant for the first registration; $900 for each registration thereafter. Agencies new* to pitch boot camp will receive a $200 discount per person.
  • Non-4A’s Members: $1,250 per person for the first registration; $1,100 for each registration thereafter. Agencies new* to pitch boot camp will receive a $200 discount per person.

*New agencies who did not participate in Pitch Boot Camp during the 2016, 2017, or 2018 program, please email for a discount code.

Course Curriculum
Contact Marie Jacobsen, Director, Minneapolis 4A’s Pitch Boot Camp, at with questions about the 2019 curriculum.

Registration: Contact Joyce Glenn | | 212-850-0742
Programming/Logistics: Marie Jacobsen, Pitch Boot Camp Director |; or Laurie Stearn, SVP, Membership Engagement & Development, Central Region, 4A’s | |312-388-7470