The 4A’s Tech Talk Forum

Zoom Forward! Insights and Guidance to Optimize Virtual Technology For Your Agency

Hosted by the 4A’s Florida Council

Date: May 26, 2021

Time: 1 to 2 pm ET

Location: Zoom Webinar

The 4A’s Florida Council Board of Governors cordially invites you to attend this 4A’s member- exclusive special presentation for agency leaders, managers and staff in the Florida Council area.

The ad industry experienced significant disruption from the COVID-19 pandemic, and most notably in the forced displacement of personnel from their offices. Agencies were literally forced overnight to adopt virtual communications technology for all agency departments and operations, including client interface and business development. While agencies were able to adapt to using virtual technology, the experience exposed deficiencies in these technologies relative to the frequent in-office interactions that energize the creative process and contribute to personnel development. In addition, the combination of extended work time spent working remotely and the drain of being in continuous virtual meetings has created additional job stress on agency staff and management.

To help provide some perspective and solutions on these issues, the 4A’s Florida Council presents The 4A’s Tech Talk Forum, featuring a discussion with Ivan Arbitman (CIO for R/GA) and Matt Walsh (CEO & Founder of Green Stone) moderated by Chick Foxgrover (4A’s EVP, Creative Technology & Innovation). The program will provide insights on how their agencies have optimized their use of virtual technology, including managing the issues of constant virtual engagement. This session promises to provide timely and useful counsel for agencies in their current and future use of virtual technology in the management of their client services and overall business operations. We invite you to attend and engage in this beneficial discussion on effectively utilizing virtual technology for your agency.

Featured presenters are:
Chick Foxgrover, EVP, Creative Technology and Innovation, 4A’s – Chick Foxgrover leads the outreach to digital professionals in advertising, focusing on the discovery of important advances in digital marketing technology and practices. He also develops digital strategy for the 4A’s, overseeing the management of the association’s important knowledge assets and serves 4A’s members with digital insights and best practices. Foxgrover joined the association in 2008 as Senior Vice President, Chief Technology Officer, with responsibility for information technology, digital strategy and practice as well as overseeing the upgrade and modernization of the association’s technology and digital presence. He brought together the expanding community of creative and digital technologists with the creation of the 4A’s Creative Technology Committee and in 2011, spearheaded the launch of CreateTech, the premier annual conference focused on the rapidly advancing field of creative technology. Foxgrover also speaks at other technology conferences and works with technology and future-oriented organizations on behalf of the association and the industry.

Previous to joining the 4A’s, Foxgrover was senior vice president and managing director of Interactive, Wechsler Ross & Partners; vice president and director of Creative Technologies, Foote Cone & Belding, New York; and manager of Desktop Publishing Technologies for Citibank. He also cofounded Foxpath IND, a digital publishing consultancy.

Ivan Arbitman, Chief Information Officer, R/GA – As Chief Information Officer at R/GA, Ivan is responsible for scaling the agency’s technical infrastructure as the company continues its global expansion. In his position, Ivan manages R/GA’s vast information service network across 13 global offices, ensuring that its systems and services meet operational and strategic objectives while advancing the company’s global client – and team – based model. Additionally, he helps guide the continued adoption of cloud-based, mobile, and social technologies for R/GA worldwide.

Ivan brings more than 17 years of experience in information technology at interactive advertising and marketing agencies. Prior to joining R/GA, he spent four years as the director of information technology at Omnicom’s Interbrand and BrandWizard agencies, where he successfully led a reorganization of information technology spanning more than 30 global offices, which included devising and implementing global strategies, IT standards, policies, consolidation and enterprise-wide solutions. Ivan has also previously served as North American CIO for Draftfcb where he restructured the back-office technologies, and oversaw development of large-scale online technology as worldwide director of online applications at Foote Cone & Belding New York.

Ivan holds a degree in Film Production from the University of Colorado Boulder with an emphasis in Architecture, and got his professional start in the film industry before quickly switching to the world of digital media production and IT. He has lived in New York since January 2000.

Matt Walsh, CEO & Founder, Green Stone – Matt Walsh founded Green Stone in January of 2014, after more than a decade leading projects and departments at R/GA and CP+B. He’s had the pleasure of leading the design of journeys, products, and digital platforms for the following and more: Nike, Domino’s, Twitter, Beats by Dre, Breville, Volkswagen, Microsoft, Best Buy, American Express, Old Navy, Burger King, Sprite and Vail Resorts. His work has been recognized by the major marketing award shows, including multiple Grand LIA, Grand Clio and Cannes Grand Prix and Titanium awards, as well as a Creative Arts Emmy.

This program is FREE for 4A’s members, including members from outside of the 4A’s Florida Council area.

Reserve your spot now!

We look forward to seeing you on May 26!

The 4A’s Tech Talk Forum is sponsored by the 4A’s Florida Council Board of Governors:
Pete Barr, Jr, Council Chair, &Barr
West Herford, Council Vice Chair, On Ideas
Annmarie Drozd, Beber Silverstein
Jacqui Hartnett, Starmark International
Michelle Headley, ALMA/DDB
Lori Johnson, Edelman Orlando
Jeff McCurry, St. John & Partners
Carolyn Nolte, Intersect Media Solutions
Amy Royster, Ideabar
Scott Sheinberg, 22squared
Gregory Walker, 4A’s