The Winners’ Circle: Talent or Luck? The Truth Behind An Iconic Campaign and Other Stories

Location Details:
4A's Webinar Series

Webinar Recording Available!
‘The Most Interesting Man in The World’ for Dos Equis is one of the ad industry’s most recognized and awarded campaigns. But it barely made into the first client meeting. Karl Lieberman, one of the campaign’s co-creators, will describe what he’s learned about the conditions needed to make great work, and how he’s fostering those principles at Wieden + Kennedy, New York.

This session falls under The Winners’ Circle series and will be hosted by renowned creative leadership advisor, Charles Day.

What You Will Learn:

  • How the most successful agencies are building lasting competitive business advantage.
  • The elements that are always present in award-winning work.
  • The characteristics of creative teams that consistently win awards.
  • How the most progressive creative companies define success in today’s industry.

Who Should Attend:

  • ‘C’ Suite Leaders
  • Founders
  • Presidents
  • Executive Creative Directors
  • Group Creative Directors
  • Creative Directors/li>
  • Office and department heads
  • Strategy, account, technology and creative group leaders

About Your Webinar Leaders:

Karl Lieberman is the ECD and creative head of Wieden+Kennedy’s New York office. Working alongside Managing Director Neal Arthur, Karl is responsible for WKNY’s 12+ brands and its 200+ employees.
Charles Day is an advisor and confidant to some of the world’s most celebrated creative business leaders. He is the founder of The Lookinglass – a Creative Leadership Practice. The group work with highly disruptive businesses across the creative industries – from iconic global brands to founder-led start-ups. Their work focuses on producing, ‘Profitable Creativity’. Charles is a member of The Boswell Group – a psychodynamic management consulting practice. He teaches about the art and science of creative leadership at Columbia University and writes regularly on creative leadership for Fast Company.

For Individual Webinar

Member Pricing Non-Member Pricing
  • Single Registrant: $149
  • Full Conference Room + Action Guide: $349*
  • Unlimited Access + Action Guide: $999**
  • Single Registration: $259
  • Full Conference Room + Action Guide: $699*
  • Unlimited Access + Action Guide: $1,299**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.

A 10% cancellation fee will be applied to any cancellation.

Please contact | 212-850-0742