|Brenda Major |
Conferences & Events
Brenda, who joined the 4A's in October 2012, is responsible for all 4A's conferences and events, including pre-planning, logistics, site and vendor selection.
She also oversees event sponsorships for the 4A's conference portfolio, which includes annual thought leadership conference Transformation: The Idea Effect, Strategy Festival for agency strategists and account planners, CreateTech for agency creative technologists, Data Summit and more.
Brenda was previously with the ABC/Disney Television Group for 16 years, serving as Vice President of Corporate Events, responsible for ABC events across all day parts including the Primetime Upfront, News, Daytime and Affiliate Relations.
Brenda has more than 30 years of experience producing events, holding leadership positions at Radio City Music Hall and Jacob Javits Convention Center.