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Transformation 2014 

The 4A's annual thought-leadership conference provides top-to-top conversations and idea exchange across the entire advertising community.

  • Details about and content from the conference are available at its dedicated website,
  • In addition, we are providing select resources here on the 4A's website, as an exclusive benefit to our Members. 

In This Section

Management Practitioners Forum (MPF) - The Management Practitioners Forum featured discussions about topics that challenge agency leaders in their day-to-day operations. Materials from those discussions are now available (4A's Members only).

Agency 2020: The Value of Agencies as Idea Creators - Marc de Swaan Arons, founder of Effective Brands, presented the findings of a survey of 4A's members about the value of agencies as idea creation resources. The report also outlines what a successful agency would look like in 2020. 

Research Insights from Transformation 2014 - A summary, prepared by 4A's Research Services, covering four of the themes carried throughout 4A's Transformation 2014: Agency reinvention and innovation; collaboration, culture and talent; value of agencies; and purposeful marketing and good citizenship.

In This Section

My Notebook

My Notebook

4A's Transformation
March 22-25 | Conference
Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote address.
> Learn More

Adweek Project Isaac
Adweek Project Isaac
Adweek Project Isaac Untitled 1
Untitled 1

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