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[4A's Compensation Summit 2012] Benchmarks: What Matters? 

A cross-industry panel discusses the importance of value-added metrics and cautions against the inappropriate use of metrics that focus primarily on cost rather than on the benefits that clients/brands derive from agency work.

 

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4A's Transformation
March 22-25 | Conference
Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote address.
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Adweek Project Isaac
Adweek Project Isaac
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