What are the unique responsibilities for advertising agencies and their clients under the program? How can agencies help advertisers understand and implement the program’s guidelines?
ePort, which is free to agencies, electronically connects agency buyers with local TV sellers. This standard enables electronic interchange of all local TV transactions including Airtime, Non-Airtime, Web and Multiplatform.
Learn the simple rules of thumb that can mean the difference between an exceptionally successful online ad versus an ad that can have an adverse effect on a brand.
Proven techniques to improve the value framework of a brand through marketing communications; Case studies demonstrating marketing strategies and tactics that change a brand’s competitive reference set; Using price to signal quality.
The 4A's was pleased to host leading agency search consultant Catherine Bension, President and CEO, Select Resources International.
New opportunities for brands and marketers that are fostered by the convergence of four key drivers: targeting and optimization technologies, online and offline audience data, pricing, and display inventory supply.
This 4A’s Webinar walked you through the mechanics of corporate trade, how it works, what the benefits are, address common myths, and highlight ways marketers and agencies can use corporate trade to their advantage.