ISCI–the 4A's/ANA manual advertising asset coding system in place since 1969–has been withdrawn from the marketplace, and replaced with Ad-ID. Ad-ID is now the ONLY advertising asset coding system authorized and supported by the 4A's and the ANA.
On August 19, 2008, Ad-ID's Managing Director, Harold Geller, and Customer Service Representative, Lindsay Garvey, provided a detailed demonstration of the Ad-ID system, which included a look at the Ad-ID Web site and a demonstration on the functions of the system, including code creation, searching, reporting and more.
This Webinar was open to 4A's members and non-members, and we encourage anyone who is interested in learning about how Ad-ID works to download and listen to the archived Webinar, especially those working in: Traffic, Finance, Account Services, and Production.
Download the Presentation Deck