The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.
This presentation was delivered to the 4A’s National New Business Committee on November 8, 2018 by Tom Denford, Co-Founder, ID Comms.
The Lighthouse Company shares insights from its annual survey of more than 600 C-Suite executives from around the globe.
This presentation was delivered to the 4A’s Southern Region New Business Committee on October 23, 2018 by Steven Morse, Sr. Procurement Analyst | Marketing Procurement, Toyota North America.
The following presentation took place at the 4A’s Advertising Legal Affairs Q3 Meeting on September 13, 2018. Speakers included: Linda A. Goldstein, Partner, Leader of Advertising, Marketing and Digital Media Team, Baker & Hostetler LLP Laura E. Jehl, Partner, Co-leader of Blockchain Technologies and Digital Currencies Team, Baker & Hostetler LLP Robert A. Musiala Jr., […]
This presentation took place on August 22, 2018. The documents shown on the screen are available for download below.
The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.
A global survey of CMOs and senior-level marketers by Dentsu Aegis provides insight into their perspectives on marketing budgets, digital media, management consultancies, data usage, data breaches, GDPR, working with agencies, how to capitalize on consumer attention, and strategies to stay relevant.
Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.
This presentation was delivered to the 4A’s Southern Region New Business Committee on June 6, 2018 by The Bedford Group.
Nielsen interviewed CMOs to learn of the strategic and organizational challenges they face as they adapt to changes in the marketing landscape.