The 2020 Shipping Forecast: Leadership Insights from the New World Talent Survey |

The Lighthouse Company shares insights from its annual global survey of more than 600 C-Suite executives in the media, marketing, advertising and technology sectors.

Media 2020 and Beyond: Key Findings |

MediaSense surveyed senior marketers and interviewed industry leaders around the globe to learn how they are preparing for the future media ecosystem.

2019 CEO Outlook: Agile or Irrelevant-Redefining Resilience |

KPMG has released its studies on the outlook of CEOs in the U.S. and Canada. Topics include confidence levels, need for agility, workforce issues, and more.

BenchPress Agency Survey 2019 |

The Wow Company has released the 2019 agency benchmark report resulting from its annual survey of independent agency owners in the UK. Topics include growth rates, confidence levels, amount of time owners spend working, cash flow/invoicing/collecting payments, new business, and networking tips.

Webinar: Deliverable Based Estimation & Pricing for the Large & Media Agency Finance Audience |

This presentation was delivered to the 4A’s Large & Media Agency Finance Committees on February 27, 2019 by Tracey Shirtcliff, CEO of The Virtu Group.

Industry SAG-AFTRA Talent Union Negotiations Update |

The negotiation of satisfactory terms for a new Collective Bargaining Agreement (CBA) to replace the CBA that expires on March 31, 2019 is an important undertaking for both agencies and advertisers.

Making the Best Places to Work Even Better

By Marla Kaplowitz President & CEO, 4A’s “Strength lies in differences, not in similarities.” —Stephen R. Covey This month, Ad Age published its 2019 list of the Best Places to Work. Kudos to all the agencies that made the list, recognized for their commitment to their people with the breadth of their offerings regarding benefits, inclusion and employee development. As […]

Project-by-Project Do’s & Don’ts | Agency Best Practice Guidance |

The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.

Webinar: 4A’s | ID Comms Media Pitch Research Presentation |

This presentation was delivered to the 4A’s National New Business Committee on November 8, 2018 by Tom Denford, Co-Founder, ID Comms.  

Webinar: Unpacking Marketing Procurement |

This presentation was delivered to the 4A’s Southern Region New Business Committee on October 23, 2018 by Steven Morse, Sr. Procurement Analyst | Marketing Procurement, Toyota North America.  

Blockchain & Advertising |

The following presentation took place at the 4A’s Advertising Legal Affairs Q3 Meeting on September 13, 2018. Speakers included: Linda A. Goldstein, Partner, Leader of Advertising, Marketing and Digital Media Team, Baker & Hostetler LLP Laura E. Jehl, Partner, Co-leader of Blockchain Technologies and Digital Currencies Team, Baker & Hostetler LLP Robert A. Musiala Jr., […]

Client Payment Terms & Supply Chain Financing Schemes |

This presentation took place on August 22, 2018. The documents shown on the screen are available for download below.