4A’s Management Practitioners Forum Sessions: Ad Age 2018 Small Agency Conference

The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.  

CMO Survey 2018: How Brands Win in the Digital Economy

Research Services

A global survey of CMOs and senior-level marketers by Dentsu Aegis provides insight into their perspectives on marketing budgets, digital media, management consultancies, data usage, data breaches, GDPR, working with agencies, how to capitalize on consumer attention, and strategies to stay relevant. Learn more here.

Organizing Your Agency for Social: Social Media Team Frameworks, Staffing & Future-Proofing

Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.

Webinar: A View of New Business From the Other Side of the Table

This presentation was delivered to the 4A’s Southern Region New Business Committee on June 6, 2018 by The Bedford Group.  

The Nielsen CMO Report 2018

Research Services

Nielsen interviewed CMOs to learn of the strategic and organizational challenges they face as they adapt to changes in the marketing landscape.

Webinar: A Perspective on Client Attitudes, the Current Search Environment, and Things Agencies do that Drive Me Crazy

This presentation was delivered to the 4A’s Western Region New Business Committee on May 15, 2018 by Russel Wohlwerth, Owner of External View Consulting Group.  

Webinar: How To Buy A Gorilla: Taking greater control in the battle for new business

This presentation was delivered to the 4A’s National New Business Committee on May 3, 2018 by David Meikle, Founder of The How to Buy a Gorilla Company.  

Video Seminar: GDPR Town Hall

 We encourage you to download the following presentations and follow along with the discussions. Slide numbers have been provided for your reference in the above Table of Contents.

CEO Survey: The Anxious Optimist in the Corner Office

Research Services

PwC’s annual survey reveals the top opportunities, threats, and challenges of global and U.S. CEOs.

Webinar: What Clients Want from Their Agencies and What Wins New Business

Phil Asche and Hayes Roth of Relationship Audits & Management provide insights and guidance gained from thousands of client and agency interviews and surveys on: What clients want from their agencies and What wins new business. This session was recorded during the National New Business Committee Meeting on February 22, 2018.

The Reputation Council Report 2017

Research Services

Ipsos conducted a survey of 127 communications leaders in 22 countries to learn how the current communications landscape is impacting reputation management and the corporate environment. Some of the topics examined include reputation by industry, corporate activism, commmunication with millennials, and equity flow.

Marketing Accountability

Research Services

Forbes shares its executive summary of their global survey on the effectiveness and impact of marketing to a company’s value.