Facebook Agrees to Measurement Audit

Facebook sent its top sales executive, Carolyn Everson, to Washington, D.C., last week to pay a visit to the Association of National Advertisers’ board meeting. While Ms. Everson was there to talk about some new ad buying options, her comments on Facebook’s new willingness to work with third parties to vet advertising campaign data is what drew the attention of top marketers, reports the Wall Street Journal’s CMO Today.

Read more at the Wall Street Journal