2021 Topics and Trends Report

Facebook IQ examines consumer interests, topics, and habits that are gaining momentum on Facebook and Instagram to predict emerging trends and cultural shifts for 2021.

This annual report gathers consumer trends from  Australia, Brazil, Canada, Germany, India, Mexico, UK, and the U.S. and focuses on how COVID-19 is impacting these countries.

Trends featured include:


  • Awareness becomes action
  • The joy of reading
  • Sustainable living
  • DIY and home improvements
  • Neo banks, or banks that have no physical branches
  • Personalizing fashion
  • Old wheels, new tricks.