Four Steps to Finding a True Human Insight About Your Audience

To gain insight into the fundamental truth that motivates people’s behavior, explore the human side of your audience — their desires, wants, needs, fears, emotions, and ideas that can’t be measured by numbers and stats.

Think with Google shares four steps you can take to find genuine human insights and shape your audience strategy:

  • Create an audience sample
  • Observe your audience
  • Find the tension
  • Create and test hypotheses.


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