FreeWheel Signature Insights: Engaging the Viewer

Designing A Winning Ad Experience

Are shorter ads better? How much does ad repetition annoy viewers? From the thought leaders that bring you the quarterly Video Monetization Report (VMR), comes a study exploring the science and art of designing a consumer-centric video ad experience. This research uncovers the factors that drive viewer engagement, in an increasingly fragmented and competitive content environment, and highlight best practices every publisher and marketer should know.

Download the report here.