Gen Z Consumer Report

Creative Digital Agency (CDA) and inZa Lab, CDA’s internship program, examines Gen Z consumer behaviors, including brand and ad preferences.

Findings include:

  • Media habits, including social media, video, and music
  • Favorite brands
  • Attitudes towards ads, including types of ads Gen Z wants to see and ads they most recall
  • Top reasons Gen Z hate ads and why they skip ads.

Check out Jin Kim’s, CEO & Founder of Creative Digital Agency, article outlining more key findings from this report. Register here to download the full report.