PHILADELPHIA, PA, June 11, 2018 – Brownstein Group (BG), the longest-running independent marketing communications agency in Philadelphia, announced today that it has been selected by GIANT Food Stores as its advertising agency of record. GIANT, which operates more than 170 neighborhood stores under the GIANT and MARTIN’S brands, chose Brownstein Group following a competitive search for an agency who had the right mixture of strategic knowledge, creative vision and team chemistry to help them navigate the rapidly-evolving grocery landscape.
Founded in Pennsylvania in 1923, the GIANT brand has been trusted by families for 95 years. Now, as it moves to strengthen its brand in preparation for the next 95 years, GIANT is tasking Brownstein Group to help translate this brand commitment to its customers through relevant and breakthrough communications.
“We recently announced plans to invest $70 million within the Commonwealth, so it was important for us to partner with an agency that not only had the best strategic and creative expertise, but that also shared our cultural ties to the regional community,” said Matt Simon, GIANT vice president, marketing. “As our neighbor in nearby Philadelphia, we were already familiar with Brownstein Group’s reputation for creative excellence, but we were pleased to also discover a mutual chemistry between our teams rooted in hard work and bold thinking. We anticipate a strong relationship that will ultimately benefit GIANT customers and the communities we serve.”
The aforementioned GIANT investment will bring six new stores, two remodeled locations, and five new fuel stations to Pennsylvania communities. As its agency of record, BG will provide GIANT with creative voice/identity as well as video advertising (including TV and Online Video) as well as radio. Headquartered in Philadelphia since 1964, BG has expanded to become a national full-service agency with strong networks of local/regional partnerships, qualities that allow for omnichannel campaigns to be developed with speed and flexibility.
“It’s all about the right fit, and our innate knowledge of the retail industry paired with our inherent understanding of the regional economy will help us communicate with GIANT customers in very real, meaningful ways,” said Marc Brownstein, President & CEO of Brownstein Group. “Innovation requires vision and commitment, and we are excited to be working with a company like GIANT that has been around for almost a century, yet still has the ambitious growth mindset of a start-up. We take our responsibility to this venerable brand seriously and look forward to helping more people discover the many unique benefits of the GIANT shopping experience.”
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About Brownstein Group
Brownstein Group is the longest-running independent marketing communications agency in Philadelphia. Founded at the height of the Creative Revolution in 1964, Brownstein Group has since grown and evolved into a national, full-service agency with expertise across all disciplines, including: brand strategy, advertising, public relations, social media, and digital services. While its team knowledge and experience spans a wide array of industries, Brownstein Group specializes in crafting memorable campaigns that generate positive brand awareness, increased sales/leads and measurable impact for Architecture, Engineering & Construction (AEC), Retail & Consumer, Entertainment & Hospitality and B2B companies.
Brownstein Group is relentless in the pursuit of breakthrough ideas, but dedicated to its clients and people. Named one of Ad Age’s Best Places to Work and a Fortune Top 100 Best Places to Work for Women, Brownstein Group’s clients include IKEA, United Healthcare, Comcast Xfinity, Saint-Gobain North America, Wawa, GIANT Food Stores, Western Union, NJM Insurance, the Philadelphia Auto Show, LEGOLAND® Discovery Center and DuPont™ Sorona®. For additional information, visit www.brownsteingroup.com.
About GIANT Food Stores, LLC
GIANT Food Stores, LLC has more than 170 neighborhood stores and offers home delivery, online/mobile ordering, fuel centers, pharmacies, plus in-store nutritionists. Serving families in Pennsylvania, Maryland, Virginia and West Virginia, GIANT Food Stores is proud to employ nearly 30,000 associates who believe in giving back to their community. Founded in 1923 in Carlisle, Pennsylvania, GIANT Food Stores is a company of Ahold Delhaize. For more information visit the GIANT or MARTIN’S websites.