Global Homeopathy Leader Boiron Taps Walrus to Lead Arnicare Creative in the US

NEWTOWN SQUARE, Pa., January 20, 2020 – The U.S. subsidiary of Boiron, the world’s largest manufacturer of homeopathic products, has selected New York-based independent agency Walrus to handle creative and strategic duties for Arnicare. Arnicare is the #1 over-the-counter homeopathic line of pain relievers and the top-selling natural pain relief brand on Amazon.
Boiron USA awarded the assignment to Walrus, an agency who previously worked in the category for companies like Pfizer Consumer Healthcare and Avrio Health. Under the partnership, Walrus will launch a national campaign for Arnicare to raise the profile of the muscle and pain reliever.Boiron was founded in 1932 in France by pharmacist twin brothers with a passion for homeopathy who produced their initial medicines from plants harvested in the Alps. The company now has distribution in more than 50 countries across the globe.

“Walrus has performed impressive work in the health and wellness category, and they’ve shown a deep understanding of our company ethos and believe in the importance of bringing more holistic pain management options to consumers,” said Jasmine Singer, director of Product Marketing at Boiron USA. “Arnicare is among our most powerful brands, and we’re confident the marketing will follow suit.”

“Boiron is a pioneer in homeopathic medicines, and Arnicare is a leading brand,” noted Walrus CEO, Frances L. Webster. “Walrus is proud to partner with such a progressive company working tirelessly to move health care forward.”