Zenith Advertising Expenditure Forecasts-March 2019

Zenith predicts global ad spend will grow 4.7% in 2019, reaching $623 billion. In both 2020 and 2021, the growth rate is expected at 4.6%.  As for the U.S., ad expenditures are expected to increase 5.0% in 2019, 4.2% in 2020, and 4.8% in 2021.

Asterisk-Salmon-f26a59

This content is reserved for 4A’s members only.

If you believe your organization is a 4A’s Member but you still don’t have access, please visit our help section for additional assistance.