Zenith Advertising Expenditure Forecasts-March 2019
Zenith predicts global ad spend will grow 4.7% in 2019, reaching $623 billion. In both 2020 and 2021, the growth rate is expected at 4.6%. As for the U.S., ad expenditures are expected to increase 5.0% in 2019, 4.2% in 2020, and 4.8% in 2021.
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