U.S. Advertising Market Update

GroupM expects a 15% increase, excluding political, in U.S. ad spend during 2021. The forecast also states that “full-year activity should be 6% above 2019 levels”.

GroupM shares eight key takeaways from its mid-year report from June 2020, including forecasts for various media spend and predictions for 2021.

Ad forecasts for the U.K. and France were also released.