hfa to Develop Strategic Brand Positioning for Hitachi Healthcare Americas

AKRON, Ohio (June 4, 2019) — Hitchcock Fleming & Associates, Inc. (hfa), a full-service ad agency in Akron, Ohio, announced that it will be working with Hitachi Healthcare Americas (Hitachi), a global leader in the manufacturing and supply of best-in-class medical imaging technologies for healthcare providers. hfa is leveraging its full suite of services to develop a strategic foundation for the brand, including audience personas, journeys and brand positioning for the U.S. that will help align its international message between internal and external target audiences.


“Our ‘Next Level’ campaign is a driving force for our sales team and corporate stakeholders,” said Dave Wilson, Director of Corporate Communications for Hitachi Healthcare Americas. “hfa’s experience and knowledge of the healthcare industry, in addition to their approach to building brands based on strategic insights and research, will help deliver a campaign that will resonate with decision makers and our customers, ultimately increasing sales.”


As an agency that specializes in the health and wellness industry, hfa is leading research and development efforts that will ultimately drive Hitachi’s brand strategy and an omni-channel connections plan. hfa’s strategic insights team will be able to inform Hitachi on the best marketing goals, objectives and strategies in addition to making recommendations for its brand architecture, visuals and key messaging for each of its modalities.


“When it comes to partnering with a company like Hitachi, we knew it would be a great fit. Everything came together seamlessly, both culturally and professionally,” said Keith Busch, hfa’s Managing Partner. “Our decades of experience with this kind of work will make this a solid partnership for years to come. We’re excited to help their brand evolve, bring forth innovative ideas and ultimately compel consumers to believe in the Hitachi brand.”



About hfa

Hitchcock Fleming & Associates, Inc. (hfa) is more than a top-caliber advertising agency — it is a force for success for all of its clients. hfa provides creative expertise in branding, research, strategic planning, digital solutions, social media marketing, public relations and media. hfa has the skill set to take on projects in any category with specialties in the automotive, building and healthcare industries. For more information, visit teamhfa.com.


About Hitachi Healthcare Americas 

Delivering best-in-class medical imaging technologies for healthcare providers, Hitachi’s MRI, CT and Ultrasound and Agfa HealthCare’s DR provide speed, comfort and quality for both physicians and patients, playing an important role in the diagnosis and treatment of disease while driving social innovation into healthcare. Hitachi’s VidiStar image and reporting solution enables healthcare professionals to create value-based reports leveraging a cloud-based image management and analytics platform for improved communication across healthcare organizations. Our patient-centric approach and customer first philosophy compel us to make customer support one of the most important things we do. Innovating Healthcare, Embracing the Future. www.hitachihealthcare.com


About Hitachi, Ltd. 

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society’s challenges, combining its operational technology, information technology, and products/systems. The company’s consolidated revenues for fiscal 2017 (ended March 31, 2018) totaled 9,368.6 billion yen ($88.4 billion). The Hitachi Group is an innovation partner for the IoT era, and it has approximately 307,000 employees worldwide. Through collaborative creation with customers, Hitachi is deploying Social Innovation Business using digital technologies in a broad range of sectors, including Power/Energy, Industry/Distribution/Water, Urban Development, and Finance/Social Infrastructure/Healthcare. For more information on Hitachi, please visit the company’s website at http://www.hitachi.com.