Think with Google recently looked at shopping behavior trends to find out how brands can better assist shoppers navigate the holiday shopping season. The article highlights the following consumer shopping insights:
- Video is a favorite research tool for holiday shoppers
- Only 18% of shoppers consolidate all of their shopping to the Black Friday-Cyber Monday shopping weekend
- Consumers are interested in seeing personalized content when shopping
- Half of all online purchases were made on mobile last year.
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