Donna Tobin

4A’s, EVP, Strategic Services – Marketing, Communications, Partnerships + Events

Donna Tobin 4A's, EVP, Strategic Services - Marketing, Communications, Partnerships + Events

Donna has over 25 years experience working within and leading global ad agencies such as Arnold Worldwide, Grey, and VaynerMedia, as well as marketing and research consultancies, CPG, FMCG, off-price and specialty retail organizations, global toy, entertainment, and consumer licensed products companies.

Prior to launching SKY-D8 Consulting & Ideation Studio, Donna was the EVP of Product Development & Marketing at The NPD Group where she led practice-specific portfolio strategy, short- and long-term revenue planning and evaluated and managed key strategic partnerships. She also held a senior executive team role at Kantar Consulting (former Kantar Retail), part of WPP, overseeing the product portfolio, brand marketing, PR and global events. While at Kantar, she also developed a Women’s Leadership Network and Mentoring program and was enlisted to lead a major re-branding initiative. Before Kantar, Donna spent 10 years on the client side as a brand strategist and marketer including time at Hasbro, The J. Jill Group and Ocean Spray Cranberries.

Donna is currently a member of the 4A’s Executive Leadership team and also serves as a Women In Toys NYC Chapter Co-Chair. Donna has won several Innovation, CEO and Presidential Awards while at Hasbro, along with a Wonder Women in Toy Award for her leadership and ability to re-invent global brands and develop revenue-generating multi-category global franchise plans, brand positioning statements, and award-winning digital content and ad campaigns with the agencies she has partnered with.

As part of fueling her passion for creativity in her spare time, Donna has written a children’s book, as well as a TV pilot and full season of episodic log lines in tandem with the development of two of her own proprietary childrens’ intellectual properties.