The 4A's: We Are An Agency Accelerator

Our mission is our members.

The 4A’s helps empower our members to deliver insightful creativity that drives commerce and influences culture, all while moving the industry forward.

We are dedicated to, and vested in, our members’ success, just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing.

The 4A’s drives business.

We provide community, leadership, advocacy, guidance and best-in-class training that enable agencies to innovate, evolve and grow.

Founded to promote and advance the advertising industry.

In 1917, the 4A’s was established to promote, advance and defend the interests of our member agencies, their employees and the industry at large. After 100 years we continue to support the evolving needs of our community.

Today the organization serves 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend.

4A’s Benefits division insures more than 160,000 employees and its D.C. office advocates for policies that best support a thriving advertising industry.

The 4A’s Foundation fuels a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders.


Our Promise to our members 4A’s Code of Conduct

4A's Leadership

Marla Kaplowitz
President and Chief Executive Officer

Tina Allen
SVP, People + Culture

Tom Finneran
EVP, Agency Management Services

Chick Foxgrover
EVP, Creative Technology and Innovation

Keesha Jean-Baptiste
SVP, Talent Engagement and Inclusion

Louis Jones
EVP, Media & Data

Jerry McGee
EVP, Agency Relations and Membership, Western...

Dick O'Brien
EVP, Government Relations

Adam Prus
EVP, 4A’s Benefits

Mollie Rosen
EVP, Agency Relations and Membership