Margie Parker-Lamparillo, 4A’s EVP–Marketing, Communications, Events + Partnerships, has more than 25 years’ experience in integrated marketing, shopper marketing, brand management and retail activation with focus in the consumer packaged goods, alcoholic beverage, retail, apparel, automotive and sports categories. She joined 4A’s in 2015 as SVP–Business Development, Agency Relations and Membership.
Before joining 4A’s, Parker-Lamparillo was Managing Director at Colangelo Synergy Marketing in New York, where she oversaw performance and client relationships for Diageo brands including Smirnoff, Captain Morgan, Johnnie Walker, Tanqueray, Crown Royal, Ketel One, Ciroc, Bailey’s Liqueur, Godiva Spirits, and Sterling Vineyards.
From 2007 to 2011, she was Business Director at OgilvyAction in New York, managing accounts including Kraft Foods, Unilever, Coca-Cola, TJ Maxx, and Marshalls. Prior to this role, she was an EVP–Business Director at AKA Advertising in New York, where she was instrumental in growing agency billings from $3 million to $40 million over a 10-year period and represented accounts including Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction USA, Champs Sports, Nike, Reebok, adidas, Timberland, National Basketball Association, Kappa, Everlast, Daniel K and Rallye Motors.
Parker-Lamparillo began her marketing career as an Account Manager at Thomson Marketing, overseeing the Mercedes-Benz of North America account, and helping to manage event-driven promotional campaigns including the North American International Auto Show, the Los Angeles Auto Show, Indianapolis 500 and Michigan 500 auto races, and the Mercedes Championships, which combined a Professional Golf Association Tour with an amateur dealership–based tournament at LaCosta Resort & Spa in Carlsbad, California.
Parker-Lamparillo earned her degree in communication and media studies at Ramapo College of New Jersey.