Tom Finneran leads the Agency Management Services team, which provides industry guidance, member consultation and benchmark information in the areas of new business, agency compensation, agency management and operations.
Finneran is a frequent speaker at industry events and he is often cited in press articles on marketing industry topics such as agency search, ownership of agency ideas and intellectual property, patent trolling, agency-client relations as well as agency compensation and client service agreements. He has been a member of the 4A’s executive team since 2004.
Previously, Finneran’s career included extensive ad agency and advertiser financial management experience. He was executive vice president/CFO at Jordan McGrath Case & Partners and Arnold McGrath Worldwide, a unit of Havas. He was also executive vice president/COO at Grey’s promotional unit, J. Brown/LMC.
Finneran began his career on the client side at Richardson Vicks and over the course of his years there, rose to become vice president, Operations-Finance with Vidal Sassoon Inc., a Richardson Vicks/Procter & Gamble subsidiary.