This guide from the IPA aims to help marketers write better briefs for ad agencies and create a shared understanding of what constitutes a good brief.

On June 28, 2022, members of the 4A’s Project Management Community participated in an open forum discussion relating to Resource Management. Meeting participants shared their interests and related concerns.  

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

Statistics on agency employment patterns, number of ad agencies in the U.S., top cities by number of agencies and employees, and more.

McCracken Advisory Partners provides an overview of the M&A activity in the advertising and marketing industry for the past year.

COVID-19 creates the Hybrid Workforce: Work from Home simultaneous with Work at Office. Thus, the Hybrid Workforce multiplies the threats, liabilities and legal exposure for all employers regarding the Life Safety of all its employees. You, as an employer, have the sole duty of care for employee Life Safety for both Work from Home and […]

List of advertising agency associations around the world.

On March 9th, 2022 the 4A’s BI&I Team held a webinar to discuss the 4A’s 2021 Labor Billing Rate Survey Report & Market-Based Labor Rates Guidance Webinar. Questions the 4A’s BI&I Team Addressed: ● Are my agency’s rates above or below the market rate? ● Do our rates measure up versus similar-sized agencies in and […]

  How are agencies supporting their employees through training and development opportunities during the pandemic? The shift to remote and hybrid work environments has brought a renewed focus on the connections among employee performance, retention,  job satisfaction and the availability of training and development resources. This survey will assist 4A’s member agency leaders in both […]

Agency Mania Solutions’ Bruno Gralpois outlines his top agency wins and breakups of 2021 and identifies eight trends that he sees as a result of such agency-client changes. 

Bruno Gralpois of Agency Mania Solutions examines current industry trends and developments that will impact how we partner with agencies in the year ahead.

This video is of a discussion held on December 14, 2021, with members of the Agency Project Management Community who met to share their learnings and experiences relating to building and managing a team of agency project managers.

On October 27, 2021, members of the 4A’s Project Management Community held their 4th meeting of an ongoing series of monthly meetings covering various aspects of Project Management Software Tools. These monthly sessions provide an open forum to PM Community members to discuss and share with their industry peers their experiences with PM Softwares and […]

The coronavirus pandemic has completely uprooted the way people work on a global scale and professionals across all industries around the world are confronted with the need to rethink their company infrastructure. Since effective vaccines are readily available, a key question when it comes to Return-to-Office (RTO) is whether companies should revert back to business […]

4A’s Research partnered with Researchscape to survey 1,000 people about their current mental health.

This September 8, 2021 meeting was the third of an ongoing series of discussions among members of the 4A’s Project Community covering various aspects of Project Management Software Tools. These monthly sessions provide an open forum to PM Community members to discuss and share with their industry peers their experiences with PM Softwares and their […]

  We are excited to share that the 4A’s 2021 Labor Billing Rate Survey Report, which covers 2020 billing rates, is now available! Agencies, marketers and industry advisers frequently request information about agency labor billing rates. To accommodate these requests and provide a credible framework for understanding labor billing rates, the 4A’s conducted a labor […]

This August 11, 2021 meeting was the second of an ongoing series of discussions among members of the 4A’s Project Community covering various aspects of Project Management Software Tools. These monthly sessions provide an open forum to PM Community members to discuss and share with their industry peers their experiences with PM Softwares and their […]

This July, 14, 2021 meeting was the first of an ongoing series of discussions among members of the 4A’s Project Community covering various aspects of Project Management Software Tools. This session provided an open forum to PM Community members to discuss and share with their industry peers their experiences with PM Softwares and their applications.

Bruno Gralpois of Agency Mania Solutions discusses the importance of higher standard business practices in the agency selection process.

On Thursday, July 15th, 2021 the 4A’s Business Intelligence & Insight team aired their latest webinar “What are NFTs and how can Advertising Agencies Cash In? NFTs have seemingly come from nowhere to become a must-have for all brands. Described as a “slam dunk,” powerful brands across the world, including Taco Bell, Charmin and Kellogg’s, […]

Vaccine Mandates and Return to Office Protocols June 10, 2021 This webinar expands on an earlier 4A’s Video Vignette: “Vaccine Mandates,” and includes responses to the following questions: Section 1: Vaccine Mandates Are employers more likely to mandate employees to get the vaccine vs. “strongly encouraging” them to do so? How should employers respond to requests […]

Bruno Gralpois of Agency Mania Solutions walks us through a multi-dimensional approach to leveraging all feedback opportunities to drive improvement of client-agency partnerships.

On May 12, 2021, Mark Piazza from the Business Intelligence and Insight Team hosted Tim Williams for a discussion on how your firm bring new pricing strategies to life by establishing a Value Council – a small interdisciplinary group of senior executives in your agency charged with making pricing (not costing) a core competency of the […]