Go Crowdless aggregates Foursquare “check-in” data at 20 of New York’s most popular holiday attractions, to help travellers predict when crowds are likely to be smallest-and the busiest hours to avoid.

The IPG Media Lab is the world’s first immersion and exploration center dedicated to bringing the most promising technologies from Silicon Valley & the Innovation Economy together with leading global brands to create solutions for marketing problems.

Lunchbox is a shopper engagement solutions agency that develops innovative sales and marketing platforms for retailers that connect brands to millions of hard-to-reach customers.

Under the new agreement partnering Geomentum with AOL’s Patch, Geomentum will align with Patch to deliver scaled digital advertising solutions to its clients through the creation of locally versioned, hyperlocal advertising campaigns on Patch sites.

Minneapolis agency Campbell Mithun will host a live-streamed online conversation about myth and reality in today’s media marketplace.

GroupM has developed and adopted a pioneering new digital media buying policy designed to prevent its clients’ ads from appearing on websites that distribute illegally obtained content.

The Interpublic Group of Companies has officially announced the creation of Pipeline PS, a high-end production agency that addresses the needs of clients and marketing communications agencies.

Draftfcb’s acquisition of Blue Barracuda in the U.K. will fortify Draftfcb’s offering in a key strategic hub worldwide and drive even faster growth.

Wunderman is giving two teams of young future marketing students the chance of a lifetime—a trip to the prestigious Cannes Lions International Advertising Festival.

Havas Drive, the innovation unit of Havas Worldwide Health, today announced the launch of patient-centric services geared toward persons with disabilities and those undergoing rehabilitative therapies.

Instead of having a single point of leadership, the European, the Middle Eastern and African Mindshare regions has been split into three distinct clusters, each of which will be managed separately and will report to Dominic Proctor.

The 4A’s Issues an “Agency Search To-Do List” That Addresses Agency-Marketer Relationship Fundamentals Agency business leaders and 4A’s business development committee members have reported that the level of marketing preparation and agency search/new business activity is on the rise. To help plan for and take advantage of accelerating momentum, the 4A’s recommends that marketing executives […]

The Draftfcb Institute of Decision Making global team aims to apply emerging fields such as behavioral economics and neuroscience to marketing communications.

The “Pricing Continuum” ranges from classic/true cost-plus arrangements at one end of the spectrum to pure value added/results based methodologies at the other end of the spectrum.

G2 Worldwide, a top-five global activation marketing agency, today announced the opening of its first Canadian office, which will be located in Montreal.

A new Middle Eastern alliance, called BPG Maxus, will offer media services and solutions including strategic planning, implementation and buying, analytics, and digital communications throughout the Middle East and North Africa regions.

This report is provided to assist agency management in developing and implementing Project Management (PM) roles and processes within their agencies

According to the co-authors of the 13 Commandments of Recovery Marketing, the opportunity to put creative thinking to work, build value and drive business is there for everyone. They encourage all marketers to keep Draftfcb’s 13 Commandments in mind as they go for it.

4A’s/ANA Agency/Advertiser Value Survey In the late spring of 2007, the 4A’s and the Association of National Advertisers conducted parallel surveys designed to assess agency and client attitudes and activities in four areas: How agencies add value to the client’s business How advertisers add value to the agency/client relationship The degree of interest in value-based […]

MindShare announced a global reengineering of its business structure that streamlines the company’s operations by integrating traditional and digital services into a full-service marketing agency powered by best-in-class media services.

On May 29, 2008 Lorraine Rojek and three RCG clients talked about the importance of clear agency values and culture as well as the leading causes of agency changes. “The Marketers View—Leapfrog Mine Fields and Exceed Client Expectations” featured Alltel Communications VP Marketing Erin Taylor; Royal Caribbean SVP Marketing Alice Norsworthy and White Castle VP Marketing […]

The 4A’s was pleased to host the next in its “Tips, Tools & Tactics” New Business Webinar Series on January 31, 2008, featuring leading agency search consultant Catherine Bension, President and CEO, Select Resources International. Ms. Bension shared her extensive experience with helping clients assess digital communication and emerging media agency resource needs, and highlighted best-in-class […]

In November, 2007, the 4A’s hosted another Webinar in its “Tools, Tips, and Tactics” series: “Working With Search Consultants, Featuring Mercer Island Group’s Steve Boehler.”

This position paper addresses trends in client/agency conflict policies and reflects consideration of these issues by the 4A’s New Business Committee.