Branding & Positioning

Your partners count on you for your branding expertise.
Are you giving your agency’s brand the same attention?

Trends, reports, guidance, insights, and much more,
from 4A’s Research Services, and member agencies and partners.

Mindshare Launches New Rebranding Effort to Coincide With Culmination of Agency Restructuring |

Mindshare’s rebranding initiative includes the introduction of a new logo and coincides with the completion of the agency’s restructuring announced earlier this year.

Mindshare Announces Major Company-Wide Restructuring

MindShare announced a global reengineering of its business structure that streamlines the company’s operations by integrating traditional and digital services into a full-service marketing agency powered by best-in-class media services.