Branding & Positioning

Your partners count on you for your branding expertise.
Are you giving your agency’s brand the same attention?

Trends, reports, guidance, insights, and much more,
from 4A’s Research Services, and member agencies and partners.

Greater Kansas City Chamber of Commerce Names Sullivan Higdon & Sink Among Area's Top 10 Small Businesses |

SHS named one of the area’s 2015 Top Small Businesses by The Greater Kansas City Chamber of Commerce.

Havas Rebrands Euro Rscg Worldwide Network To "Havas Worldwide" To Underscore Unique Integrated Structure |

Havas has implemented a unique business model placing digital at the core of all its activities and agencies, unifying creative and media assets and strengthening the visibility of its global brand by renaming its largest network.

Does the Advertising Industry Need a Brand-Building Exercise?

The 4A’s is challenging the industry it represents to come up with a big creative idea that promotes the advertising industry to a broader audience.

Crowley Webb Prepares to Work Around the Clock for You and Who |

Crowley Webb will work for 25 hours straight to create a campaign that will strengthen You and Who’s brand presence in their current markets, as well as help the company expand into new cities.

Draftfcb Executive Chairman Howard Draft Wins Silver Medal Lifetime Achievement Award from Chicago Advertising Federation |

Since 1959, the Silver Medal has been awarded to a distinguished member of the Chicago advertising community for his/her contributions to the local ad scene as well as for his/her personal accomplishments.

Mangan Holcomb Adds Harrell as Public Relations Account Executive |

Heide Harrell of Little Rock has joined Arkansas advertising agency Mangan Holcomb Partners as a public relations account executive.

Wildfire Featured in Communication Arts and Lürzer's Archive |

Wildfire, a digitally driven, fully integrated marketing company, is earning international attention in two major publications for designs for Winston-Salem based companies.

Mindshare Launches New Rebranding Effort to Coincide With Culmination of Agency Restructuring |

Mindshare’s rebranding initiative includes the introduction of a new logo and coincides with the completion of the agency’s restructuring announced earlier this year.

Mindshare Announces Major Company-Wide Restructuring |

MindShare announced a global reengineering of its business structure that streamlines the company’s operations by integrating traditional and digital services into a full-service marketing agency powered by best-in-class media services.