In this blog, RMAA Group gives tips on how to attract Russian travelers with content marketing. Check out three recommended blog sites to promote your destination and learn about different content types ranging from news/informational to advertising/video/viral, and more.

Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, planners, and designers.

Check out this list of creative monitoring services compiled by 4A’s Research.

The following creative consultants offer services in the implementation of international advertising, such as adaptation and co-development of creative work for foreign markets.

Kantar discusses media and digital predictions for 2019.

Think with Google compiles ten marketing ideas to help you get inspired as we enter the new year.

Think with Google provides tips to enhance creativity when operating on a small budget.

AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.

Shutterstock surveyed marketers around the world to find out how they’re incorporating diverse imagery in advertising and marketing campaigns.

Stacie Calabrese, Manager, 4A’s Research, outlines how agencies use AI to enhance output and make innovative campaigns.

SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.

Durham, NC, November 5, 2018 — Jared® The Galleria Of Jewelry is embracing change in a big way this holiday season, with a bold, new campaign celebrating love and devotion in a world where commitment might seem old-fashioned but actually means more than ever to a younger generation. The fully integrated campaign is the first […]

The Hispanic Gen Z struggle is real. Born and raised in the U.S., they often find language and cultural barriers keeping them from truly connecting with their extended family from Latin America. But there’s one place that is never lost in translation: McDonald’s. “Uncle Roberto” tells a story every U.S. Hispanic can relate to in the latest brand spot by ALMA.

This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.

Busch and Deutsch have put a special spin on pre-roll with the debut of “Tree-Roll,” which supports Busch’s partnership with the National Forest Foundation (NFF). Viewers who decide not to skip the YouTube ad and stay until the end will have a tree planted by Busch on their behalf, equivalent to $1 donation to the NFF.* Giving people the power to actively contribute to the cause, in an unmistakably Busch way, was important to Busch and creative partner Deutsch.