Creative

Your agency’s creative discipline drives business growth and leads cultural change.

Creativity trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.

Trends in Marketing Communications Law

Management Services

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments. 

Inside The Campaign: Deutsch’s “Father’s Day Surprise” for Anheuser-Busch

4A's Member

In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Deutsch shows its recent work for Anheuser-Busch.

Content Targeting: Driving Brand Growth Without Collecting User Data |

Research Services

MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.

13 Questions to Help You Write a Compelling Creative Brief in 2018 |

Research Services

Hubspot provides a guide to writing the great creative brief for ad agencies.

Inside The Campaign: gyro’s “I’mpossible” for Hiscox

4A's Member

In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, gyro shows its recent work for Hiscox.

Inside the Campaign: Team One’s “The Lexus of Love Letters” for Lexus

In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Team One shows its recent work for Lexus.

Inside the Campaign: Deutsch’s “The Busch Guy” for Busch Beer

4A's Member

In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Deutsch shows its recent work for Busch Beer.

Inside the Campaign: Connelly Partners’ “Trusted by Those Who Know” for Gorton’s Seafood

4A's Member

Gorton’s Seafood has launched its latest broadcast campaign, Trusted by Those Who Know, created by agency-of-record, Connelly Partners. Have a look inside the campaign here.

Inside the Campaign: Doe-Anderson’s “Look for the N” for Norton Healthcare

4A's Member

In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Doe-Anderson shows its recent work for Norton Healthcare. As the Louisville area’s largest healthcare provider – with 140 locations, 1,837 licensed beds, 13,000+ employees and 2,000+ physicians – Norton Healthcare needed to make sure the community understood its mission was not only to serve as many patients as possible, but to assist each individual patient with compassion and expertise. Doe-Anderson helped develop an innovative campaign that utilizes the strength of the Norton Healthcare brand to demonstrate how the organization is part of the community’s day-to-day-life.

4A’s CES Report 2018

In this report, Chick Foxgrover, 4A’s EVP of creative technologies and innovation, shares his perspective on this year’s CES conference — including key take-aways for agencies, insights on voice technology, VR, smart homes, and more.

Inside the Campaign: Deutsch’s “Belluminati” for Taco Bell

4A's Member

To showcase just how delicious their $1 Value Menu is, Taco Bell finds a strategic connection between the dollar bill and the Illuminati, calling this Belluminati. The brand is the only QSR to innovate at $1.

Storytelling in Sequence: How Brands Are Creating More Engaging Messaging

Research Services

eMarketer shares its report detailing how content marketing can be used to present longer and more compelling messages to consumers.

“Ask How You Can Help Someone Else” — Featuring Annie Elliott, RPA

4A's Member

This year’s SXSW was one of the more memorable in recent history, especially for job-hunters and their MacBooks, as LA agency RPA infiltrated their AirDrops with recruitment invites— thanks to ACD Annie Elliott.

Five Steps to Collaboration at 72andSunny

Third Party Content

True collaboration is an agnostic supporter of ideas, enabling its proponents to expand their understanding of both the problem and the possibilities for solving it.

How the New York Times is Building the Ideal Branded Content Studio

Third Party Content

One of the most venerable brands has become a leader in branded content circles.