MEMPHIS, Tenn. (July 5, 2016) – Archer Malmo, independent brand communications agency, today announced 22 recent new hires in its Memphis office. These new hires, combined with the agency’s recent acquisition of Combustion, brings Archer Malmo’s total employee count to 205 – the largest staff in the agency’s 64-year history. “We are fortunate to continue […]

Almighty’s digital experience design power combined with Connelly Partners’ established brand marketing agency will give clients an edge in customer experience rooted in empathy. BOSTON (June 29, 2016)— Steve Connelly, President of Connelly Partners and Chris Smith, CEO of Almighty announced that the ad agencies have joined forces to provide clients with Almighty’s masterful digital […]

MILWAUKEE (May 18, 2016) –– Palermo Villa, Inc., one of the country’s largest privately held frozen pizza manufacturers, has launched its first national campaign for Urban Pie premium pizzas and has tapped Laughlin Constable its agency of record. The campaign will run through October. The family-owned company is recognized as an innovative industry leader and is best known for its Palermo’s Primo […]

MEMPHIS, Tenn. (May 20, 2016) – Archer Malmo a leading brand communications agency, today announced the firm is finalizing the acquisition of Combustion, a Memphis boutique creative agency led by Billy Riley, who founded the company in 1997. “We’re always looking for opportunities to add great talent,” said Russ Williams, CEO of Archer Malmo. “Combustion’s […]

Chief Digital Officer Chick Foxgrover, offers his views on design and the user experience. He says it’s the name of the game when it comes to surviving the marketing evolution changing the landscape of our fragmented, interactive digital media world.

The 4A’s is committed to showcasing creative work done by its member agencies through its Inside the Campaign feature. Here Critical Mass, based in Calgary, Canada and with offices in 12 cities, helped put game faces on Nissan’s Diehard Fans. How Critical Mass created an augmented-reality face-paint app to help Nissan celebrate its unprecedented sponsorship […]

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Prepared by the 4A’s Social Media Committee, this whitepaper explores what to look for when evaluating social intelligence tools, which social intelligence tools to consider, auditing for new tools, predictions and trends.

MEC today announces the launch of MEC Wavemaker, a global specialist content offer that uses consumer insights to plan, create and evolve brand content strategies. The division will be led by Tim Flattery whose been appointed Managing Partner, Senior Practice Lead reporting to Shenan Reed, President, Digital.

Recent announcements have highlighted a quicker-than-anticipated changeover in the industry, from Flash creative units to HTML5.

Jennifer Putnam joins Allen & Gerritsen as new Chief Creative Officer.

Mullen Lowe Group is pledging to donate the monetary replacement value of all the Cannes Lions statues it wins at the Cannes Lions International Festival of Creativity 2015 to hunger-relief efforts in earthquake-ravaged Nepal.

Laughlin Constable won one Gold and one Silver OBIE Award and one Finalist certificate at the Outdoor Advertising Association of America’s (OAAA) 73rd annual OBIE Awards.

Havas Worldwide Chicago names Chuck Anderson Creative Director of Design.

Karin Onsager-Birch is returning to the U.S. for the chief creative officer role at FCB West.