The American Association of Advertising Agencies (4A’s) today announced the winners of its first-ever 4A’s Partner Awards. The Partner Awards recognize and celebrate creativity and collaboration among agencies, brands, media and technology companies.

The 4A’s, in partnership with Cribs for Kids and First Candle, formerly the National SIDS (Sudden Infant Death Syndrome) Foundation, is providing guidelines to its member agencies on how to responsibly portray sleeping babies in advertising.

The 4A’s is pleased to announce the launch of the Partner Awards, a program that speaks to the value and importance of creative collaborations in the marketing and communications industry.

The 4A’s, the leading trade association representing the advertising agency business, announced the winners of its 2014 4A’s O’Toole Awards for Creative and Media Excellence during its ‘Transformation: The Idea Effect’ conference in Los Angeles.

The 4A’s, the leading trade association representing the advertising agency business, has selected the finalists for its celebrated 2014 4A’s O’Toole Awards for Creative and Media Excellence

Winners of the 2013 4A’s O’Toole Awards for Creative and Media Excellence were announced at the association’s annual conference, Transformation 2013: The Idea Effect at the New Orleans Hyatt Regency.

The 4A’s is pleased to announce finalists for the 2013 O’Toole Awards, which include the agencies that placed in the new Media Excellence Categories.

The 4A’s announced today that for the first time since establishing the O’Toole Awards in 1998, it is accepting submissions for media planning and buying excellence.

In his first major hire, Eric Springer has recruited creative heavyweight Michael Bryce to help him steward the Taco Bell account in Orange County.

The 4A’s drew upwards of 1,300 advertising and entertainment industry professionals to a two-day conference at the Beverly Hilton that was dedicated to tackling the key challenges of a changing industry-privacy, talent and the impact of technology.

The 4A’s second annual CreateTech Conference, which promised a “vision of the possible” did not disappoint. Nearly 200 people from around the country attended the two-day conference.

SapientNitro announced today the hire of Jeff Teicher as creative director, experience design, effective immediately.

Digital agency 360i today announced that it has hired Adam Kerj to the newly created role of Chief Creative Officer, effective immediately.

Cramer-Krasselt announced that it has tapped Australian Derek Green as Executive Creative Director of its Chicago headquarters office.

Ost worked at Kuhn & Wittenborn early in his career and has since held creative leadership positions at other Kansas City agencies, serving clients in the healthcare, financial services and insurance segments, among others.