Creative

Your agency’s creative discipline drives business growth and leads cultural change.

Creativity trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.

2012 O’Toole Award Winners Announced at 4A’s Transformation LA 2012

Winners of the 2012 4A’s O’Toole Awards for Creative Excellence were announced this afternoon during the 4A’s annual conference Transformation LA 2012, at The Beverly Hilton in Los Angeles. Top winners Include: 72andSunny, BBDO New York, Leo Burnett Chicago and mono.

2012 O’Toole Awards Finalists

The 4A’s is pleased to announce the 18 finalists in four categories for the 2012 O’Toole Awards for Creative Excellence.

Mullen Promotes Dave Weist and Tim Vaccarino to Executive Creative Directors

Mullen announced today that Dave Weist and Tim Vaccarino have been promoted to Executive Creative Directors in the Boston, Massachusetts, headquarters office.

Draftfcb San Francisco Adds Ex-Goodby Creative John Kovacevich |

Reporting directly to newly appointed Chief Creative Officer Chris Ford, Kovacevich will work alongside SVP, Group Creative Director Julie Scelzo on the Dockers and Del Monte accounts.

Draftfcb San Francisco Promotes Three Creative Leaders |

Draftfcb San Francisco announced today that it has promoted three of the agency’s creative leaders—Colin McRae, Julie Scelzo and Tony Vazquez—to the role of SVP, Group Creative Director.

Chris Ford Named Chief Creative Officer of Draftfcb San Francisco |

Chris Ford will be charged with leading the Draftfcb agency’s creative department that spans San Francisco and an office in Seattle when he joins the agency on Monday, August 29.

Todd Tilford Named Chief Creative Officer at Draftfcb Chicago |

Michael Fassnacht, President of Draftfcb Chicago, and North American Executive Creative Director, Tom O’Keefe, announced today that Todd Tilford has been named the agency’s new Chief Creative Officer.

Allen & Gerritsen Appoints Leaders in Client Management and Creative From Hill Holiday to Continue Rapid Growth |

Building on three momentous years of revenue growth and expansion, Allen & Gerritsen (a&g) CEO Andrew Graff has appointed Majja Dennis and Doug Gould to help lead the next generation of the agency.

Draftfcb New York Welcomes Jill Applebaum as SVP/Group Creative Director

In her new role as SVP/Group Creative Director, Jill Applebaum will helm creative efforts for key accounts including Oreo and Gevalia.

JWT Taps W+K Creative Team Craig Love, Shayne Millington |

The award-winning duo of Craig Love and Shayne Millington join JWT from Wieden+Kennedy, where Love was a Senior Copywriter and Millington a Senior Art Director since 2008.

Woodbine Names Martin Davidson Chief Creative Officer |

Martin Davidson will join Woodbine Creative Director, Vickie Canada, to form a new senior creative leadership team.

Sanna Mattson MacLeod Advertising Names David Rogan Creative Director |

Sanna Rogan will assist with the agency’s growth plans in developing new business and providing creative strategies and copywriting to SMM Clients.

Draftfcb New York Welcomes Roald van Wyk as SVP/Group Creative Director

In his new role, Roald van Wyk will lead multimedia creative efforts across several of the agency’s key accounts, including ONDCP and Fisher-Price.

Campbell Mithun Hires Heath Ruddick as Chief Creative Officer

Heath Rudduck, a 20-year international industry veteran widely considered one of the founders of digital creativity in Australia, assumed Campbell Mithun’s top creative post today, January 5, 2011.

M&C Saatchi Signs Award-Winning James Bray as New Creative Director |

James Bray joins M&C Saatchi from San Francisco’s Goodby, Silverstein & Partners, where he was responsible for some of the agency’s most notable recent work, including the “Firsts” campaign for Sprint, as well as the NBA, Netflix and Adobe.