Agency Job Descriptions

The 4A’s maintains a large collection of standardized agency job descriptions, representing roles common within our industry.

To better find the right talent to fill key agency positions, the 4A’s makes available to its members detailed agency job descriptions, organized by department/discipline. These descriptions have been compiled from actual member employment offerings, and have been modified to remove specific organizational references.

We also have additional job descriptions beyond those posted here. For additional information or requests for sample job descriptions, please contact the 4A’s Management Services division at mgtservices@4As.org.

Account Executive (Variation G) |

Management Services

ACCOUNT EXECUTIVE Job Description OVERVIEW: The Account Executive is the agency’s first-line representative of the account(s) assigned to him/her and the first-line representative of these accounts to the agency. This person typically has a minimum of five (5) years of combined experience in either an agency or marketing department. S/he is the channel through which […]

Account Executive (Variation H) |

Management Services

ACCOUNT EXECUTIVE Job Description DEPARTMENT: Client Services REPORTS TO: Account Supervisor SUMMARY: Responsible for the day-to-day execution of a program and/or a project: on strategy, on time and within budget. Ensures a Budget Estimate is generated and approved in a timely fashion Ensures project is within budget Is the assignment expert; knows the detail on […]

Account Executive (Variation I) |

Management Services

ACCOUNT EXECUTIVE Job Description   DEPARTMENT: Account Management ACCOUNT(S): TBD OFFICE: TBD SUPERVISOR: TBD CORE COMPETENCIES, DUTIES AND RESPONSIBILITIES: Client Relationships – The Account Executive position requires the ability to manage projects from start to finish, earning the confidence of and developing a strong working rapport with, day-to-day client contacts. Develop and maintain active and […]

Account Executive, Direct Marketing |

Management Services

ACCOUNT EXECUTIVE, DIRECT MARKETING Job Description   DUTIES: Coordinates the planning and execution of advertising or direct mail/direct response activities for clients. Coordinates the development of the advertising and direct mail/direct response program in accordance with the client’s objectives and budget limitations. Coordinates (with Media and Creative members of the Account Group) the recommendation for the […]

Account Group Director (Variation A) |

Management Services

ACCOUNT GROUP DIRECTOR Job Description DEPARTMENT: Account Management   ACCOUNT(S): TBD   OFFICE: TBD   SUPERVISOR: TBD   CORE COMPETENCIES, DUTIES AND RESPONSIBILITIES: Client Relationship Management – As Account Group Director, you are responsible for protecting and growing the agency’s relationships with its current client base. Establish and build strong personal and working relationships with […]

Account Group Director (Variation B) |

Management Services

ACCOUNT GROUP DIRECTOR Job Description FUNCTION: Responsible for profitability for a specific group of accounts and represents the Agency at the community level. S/he is also the managing executive of the market on non-functional issues. The senior account person in the local market with responsibility for direct supervision of all account service staff as well […]

Account Group Supervisor |

Management Services

ACCOUNT GROUP SUPERVISOR Job Description OBJECTIVE: Each Account Group Supervisor (AGS) is responsible for the accounts assigned to his/her group. Essentially, the group head’s function is one of personal leadership in client relations and in internal administration of accounts. The AGS is the person to whom the account supervisor and account executives look for support, […]

Account Planner (Variation A) |

Management Services

ACCOUNT PLANNER Job Description FLSA Exemption Status: Exempt Reports to: Executive Director, Strategy and Business Development Working with Senior Planners and Planning Directors   Summary: Ensures that all strategic initiatives “work” by contributing to the strategic process through brief generation; research design, implementation and analysis; intelligence support, etc.   Essential Duties and Responsibilities: Create inspiring, […]

Account Planner (Variation B) |

Management Services

ACCOUNT PLANNER Job Description DEPARTMENT/ACCOUNTS: TBD   OFFICE: TBD   SUPERVISOR: TBD   JOB RESPONSIBILITIES: Essential duties and responsibilities include the following. Initially these duties relate to our largest account, but may be applied to other clients as needed. Staff Leadership– Provides valuable customer and marketing insight regarding trends, behavioral shifts, attitudinal dynamics of each […]

Account Planner (Variation C) |

Management Services

ACCOUNT PLANNER Job Description FLSA STATUS: Exempt REPORTS TO: Team Leader SUMMARY: Responsible for the consumer relevance of the brand communication strategy. ESSENTIAL DUTIES AND RESPONSIBILITIES: Represents the client in all advertising communications through consumer research and dialogue with primary research specialists, account managers and creatives. Leads and participates in strategy development initiatives for clients […]

Account Planner (Variation D) |

Management Services

ACCOUNT PLANNER Job Description DEPARTMENT: Strategy   REPORTS TO: Senior Planner   SUMMARY: Responsible for the consumer relevance of the brand communication strategy   RESPONSIBILITIES Represents the client in all advertising communications through consumer research and dialogue with primary research specialists, account managers and creatives. Leads and participates in strategy development initiatives for clients and […]

Account Planner (Variation E) |

Management Services

ACCOUNT PLANNER Job Description SUMMARY: The Account Planner is responsible for directing and managing day to day relationship of consumer strategy and planning.   REQUIREMENTS/RESPONSIBILITIES: Analyzing detail data such as demographics, socio-economics and the market for the client’s product along with information such as market share to achieve a comprehensive background which will inform the […]

Account Planner (Variation F) |

Management Services

ACCOUNT PLANNER Job Description The job of Account Planner (AP) at [Name of Agency] is critically important and requires a rare blend of analytical and intuitive skills, marketing and consumer research experience, principles and pragmatism, thoughtfulness and oratory power. The AP is responsible for the consumer relevance of the brand communication strategy and execution for […]

Account Planning Supervisor (Variation A) |

Management Services

ACCOUNT PLANNING SUPERVISOR Job Description FLSA: Exempt   REPORTS TO: Director of Research and Strategy   SUMMARY: Responsible for leading the agency’s Account Planning practice and coaching Planners to ensure the consumer relevance of the brand communication strategy across all agency account.   ESSENTIAL DUTIES AND RESPONSIBILITIES: Serves as the Account Planner on assigned accounts. […]

Account Planning Supervisor (Variation B) |

Management Services

ACCOUNT PLANNING SUPERVISOR Job Description FLSA: Exempt   REPORTS TO: Director of Account Planning SUMMARY: Responsible for guidance of others in ensuring the consumer relevance of the brand communication strategy. ESSENTIAL DUTIES AND RESPONSIBILITIES: Provides training and guidance for Account Planners and Assistant Account Planners in developing creative strategies and in briefing. Interacts effectively as […]