Human Resources

Helping your agency cultivate people, process,
and highly creative environments that thrive.

Talent trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.

All Human Resources Content

2018 Employee Compensation Study Completed |

The 2018 Employee Compensation final report, showing salaries as of May 2018, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 333 member agency offices providing data on over 30,000 salaries for 233 job titles in 19 job categories.

Organizing Your Agency for Social: Social Media Team Frameworks, Staffing & Future-Proofing

Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.

Discover, Disrupt, Deliver: 4A’s Hosts Fourth Annual Talent@2030 Conference in NYC

HR and talent leaders will convene at Talent@2030 for two days of panel discussions and keynotes confronting the industry’s organizational leadership and change management needs, along with workshops themed around Talent Management/Development, Difference & Belonging, and Talent Acquisition/Staffing.

4A’s Analysis of Agency Costs Survey Report

The 83rd Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2016 agency data, is now available. Download the order form here.

4A’s 2017 Employee Compensation Study

The 2017 Employee Compensation final report, showing salaries as of May, 2017, is now available. The study includes salary data from agencies of all sizes, reflecting the responses of 314 member agency offices providing data on 32,400 salaries for 233 job titles in 19 job categories.

Webinar: 2017 Labor Billing Rate Survey Report (LBRSR) Guidance Discussion |

On July 27th, 4A’s held an agency-only webinar to help survey participants and 4A’s members understand the important information contained in the 2017 Labor Billing Rate Survey Report (LBRSR).

The 4A’s and IPA Bring Back Award-Winning Training Program for Entry-Level Advertising Professionals in the United States

The 4A’s and its U.K. counterpart are launching the second year of a coveted program that sets a worldwide certification standard for entry-level agency talent.

Agencies: Sign Up to Host a MAIP Fellow Today

Agencies: Are you interested in participating in the 4A’s Multicultural Advertising Intern Program? The deadline for signing up is January 20th.

Confidential Study of Compensation in Member Agencies Now Available

This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.

More Than a Quarter of Strategy Professionals Do Not See Themselves Working at Their Current Ad Agencies Within a Year

LinkedIn and the 4A’s have released exclusive data around engaging and retaining strategy professionals, including that 28 percent of respondents do not see themselves working at their current agency in the next year.

Saturday Morning panel moderated by Ken Wheaton |

Ken Wheaton, Managing Editor, Ad Age moderated the “Saturday Morning” panel on day 2 of Talent@2030 2016. Panelists included Keith Cartwright, Executive Creative Director, BSSP, Geoff Edwards, Creative Executive, Creative Arts Agency, Jayanta Jenkins, Global Group Creative Director, Twitter, and Jimmy Smith, Founder and CCO, Amusement Park Entertainment.

Setting The Right Course For The Future panel moderated by Heidi Hackemar |

Heidi Hackemar, Founder, Wolf & Wilhelmine moderated the “Setting The Right Course For The Future” panel on Day 2 of Talent@2030 2016. Panelists included Cindy Gallop, Entrepreneur & Renown Advertising Consultant and Jack Myers, Media Ecologist and Author.

New Survey Finds Three-Quarters of Consumers Have Seen Advertising They Find Offensive in Its Portrayal of Women

The 4A’s and research partner SSRS have revealed findings from a recent study examining consumers’ perceptions of how women are portrayed in ads. The vast majority of total respondents, 76 percent, have seen advertising they deem “offensive” to women.

The Great Debat About Effective Practices That Integrate D&I Into Overall Talent Strategy panel moderated by Shareen Pathak |

Shareen Pathak, Managing Editor, Digiday moderates the “The Great Debat About Effective Practices That Integrate D&I Into Overall Talent Strategy” panel on Day 2 of Talent@2030 2016. Panelists included Cynthia Augustine, Global Chief Talent Officer, FCB, Frank Dobbin, Professor of Sociology, Harvard, Nancy Gill, Chief People Officer, Sitrion, and Jeffrey Siminoff, Vice President, Diversity and Inclusion, Twitter.

Conversations About Race: Getting Comfortable With The Uncomfortable from Keesha Jean-Baptiste and Lauren Ranke |

Keesha Jean-Baptiste, Human Resources Director, Wieden+Kennedy and Lauren Ranke, Director of Creative Recruiting, Wieden+Kennedy present “Conversations About Race: Getting Comfortable With The Uncomfortable” on Day 2 of Talent@2030 2016.