Human Resources

Because your staff isn’t made of bees …
or robots …

Your businesses’ success is only as good as your people.
Help your staff leave happy at day’s end …
and come back in the morning.

All Human Resources Content

More Than a Quarter of Strategy Professionals Do Not See Themselves Working at Their Current Ad Agencies Within a Year

Marketing & Communications

LinkedIn and the 4A’s have released exclusive data around engaging and retaining strategy professionals, including that 28 percent of respondents do not see themselves working at their current agency in the next year.

Saturday Morning panel moderated by Ken Wheaton |

Ken Wheaton, Managing Editor, Ad Age moderated the “Saturday Morning” panel on day 2 of [email protected] 2016. Panelists included Keith Cartwright, Executive Creative Director, BSSP, Geoff Edwards, Creative Executive, Creative Arts Agency, Jayanta Jenkins, Global Group Creative Director, Twitter, and Jimmy Smith, Founder and CCO, Amusement Park Entertainment.

Setting The Right Course For The Future panel moderated by Heidi Hackemar |

Heidi Hackemar, Founder, Wolf & Wilhelmine moderated the “Setting The Right Course For The Future” panel on Day 2 of [email protected] 2016. Panelists included Cindy Gallop, Entrepreneur & Renown Advertising Consultant and Jack Myers, Media Ecologist and Author.

New Survey Finds Three-Quarters of Consumers Have Seen Advertising They Find Offensive in Its Portrayal of Women

Marketing & Communications

The 4A’s and research partner SSRS have revealed findings from a recent study examining consumers’ perceptions of how women are portrayed in ads. The vast majority of total respondents, 76 percent, have seen advertising they deem “offensive” to women.

The Great Debat About Effective Practices That Integrate D&I Into Overall Talent Strategy panel moderated by Shareen Pathak |

Shareen Pathak, Managing Editor, Digiday moderates the “The Great Debat About Effective Practices That Integrate D&I Into Overall Talent Strategy” panel on Day 2 of [email protected] 2016. Panelists included Cynthia Augustine, Global Chief Talent Officer, FCB, Frank Dobbin, Professor of Sociology, Harvard, Nancy Gill, Chief People Officer, Sitrion, and Jeffrey Siminoff, Vice President, Diversity and Inclusion, Twitter.

Conversations About Race: Getting Comfortable With The Uncomfortable from Keesha Jean-Baptiste and Lauren Ranke |

Keesha Jean-Baptiste, Human Resources Director, Wieden+Kennedy and Lauren Ranke, Director of Creative Recruiting, Wieden+Kennedy present “Conversations About Race: Getting Comfortable With The Uncomfortable” on Day 2 of [email protected] 2016.

Leveraging Executive Women In The Gig Economy panel moderated by Gina Hadley |

Gina Hadley, Co-Founder, Second Shift moderated the “Leveraging Executive Women In The Gig Economy” on Day 2 of [email protected] 2016. Panelists included Dale Dwelle, Recruiting Manager, Pinterest, Carol Hansen, Senior Experience Designer, SapientNitro, and Gayle Troberman, Chief Marketing Officer, iHeartMedia.

Mobility As A Retention Tool panel moderated by Andrew Graff |

Andrew Graff, Chief Executive Officer, allen & gerritsen moderates the “Mobility As A Retention Tool” panel on Day 2 of [email protected] 2016. Panelists included Guilherme Alonso, Account Director, Havas Media Brazil, Shana Getchell, Account Director, Havas Worldwide New York, Charlotte Lacombe, Account Director (Directrice Conseil), Havas Worldwide Paris, and Paul Marobella, CEO, Havas Chicago Group.

Purpose In Action moderated by Chris Weil |

Chris Weil, Chairman/CEO, Momentum Worldwide moderates the “Purpose In Action” panel on Day 2 of [email protected] 2016. Panelists Marie-Claire Barker, Chief Talent Officer, MEC, LaToya I. Jordan, Director of Talent Management & Diversity, JetBlue, and Jim Moriarty, Director of Brand Citizenship, 72andSunny.

The Intersection of Purpose and Talent Retention from Arthur Woods |

Arthur Woods, Co Founder, Imperative presents “The Intersection of Purpose and Talent Retention” on Day 2 of [email protected] 2016.

Welcome Back from Tim Cecere and Eileen Benwitt |

Tim Cecere, Managing Partner, Chief Talent Officer and Director of Human Resources, GroupM Worldwide and Eileen Benwit, Chief Talent Officer, Horizone Media welcome back guests to Day 2 of [email protected] 2016.

Clients Changing The Games from Michael Fanuele & Moderated by Nancy Hill |

Nancy Hill, President & CEO, 4A’s moderates conversation with Michael Fanuele, Chief Creative Officer, General Mills about “Clients Changing The Games” on Day 1 of [email protected] 2016.

Future Proof Your Talent Management from Suzy Walther & Justin Tobin |

Suzy Walther Yarnall , Global Head of Talent at Bloomberg LP and Justin Tobin, Founder and President of DDG present “Future Proof Your Talent Management” on Day 1 of [email protected]

4A’s Survey: 74 Percent Believe Ad Agencies Are Mediocre or Worse at Hiring Diverse Professionals

Marketing & Communications

The 4A’s has revealed findings of two new surveys about diversity. One survey found that 4A’s members reported the industry hasn’t done enough to improve diversity within its ranks, while another showed that consumers believe strides have been made in the portrayal of diversity in ads during the past five years.

Focus. Organization. Resources. Metrics. (F.O.R.M.) from Charles Day and Calerie Petrusson |

Charles Day, Creative Leadership Advisor & Founder, The Lookinglass and Calerie Petrusson, Principal, The Lookinglass present “Focus. Organization. Resources. Metrics (F.O.R.M)” on Day 1 of [email protected]