Human Resources

Helping your agency cultivate people, process,
and highly creative environments that thrive.

Talent trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.

All Human Resources Content

4A’s Hosts Second Annual Talent@2030 Conference During Advertising Week

The 4A’s today announced a roster of notable speakers who will participate in its second annual Talent@2030 Conference. The event will take place during Advertising Week in New York City, September 29–30, 2015.

Advertising Pioneers and Rising Stars Honored with 4A’s Awards Celebrating Diversity and Talent in the Industry

Fifth Annual Face of Talent Diversity Leadership Luncheon Honors Ad Execs Susan Credle (FCB), Doug Alligood (BBDO) and Tracy Wong (WONGDOODY).

4A’s 2015 Labor Hourly Billing Rate Survey Report

This report covers actual hourly rates agreed upon between agencies and clients in 2014, and provides the industry with labor billing rate information.

$9.6 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders

2014 was another record year for the 4A’s Workers’ Compensation Program, with covered payroll growing to $9.3 billion and insured employees increasing to 139,000.

4A’s Position Paper on Agency Compensation |

The 4A’s Board of Directors has adopted a new 4A’s position paper, developed by the 4A’s Finance Committees, “Best Practice Guidance | Agency Compensation: Market-Based Labor Rates.”

4A’s and IPA Announce Alliance

The 4A’s, the leading trade association representing the advertising agency business, announced that it will pilot the IPA Foundation Certification from its U.K. counterpart, IPA.

POV: Why It's Time to "Mobile-ize" Our Workforce |

As agencies struggle to find mobile talent it has become clear that the solution is not just in hiring mobile experts, but in training and retaining the existing workforce. This POV highlights approaches that can be used to achieve this goal.

Laughlin Constable Receives Inaugural HR Award |

Laughlin Constable receives inaugural HR award from Milwaukee Business Journal.

$10.6 Million Dividend to be Paid to 4A's Workers' Compensation Program Policyholders |

2012 was another record year for the 4A’s Workers’ Compensation Program, with covered payroll growing to $8.6 billion, and insured employees increasing from 116,000 to 127,000.

FAQs | Agency Overhead and Profits |

Members of the 4A’s Finance committees believe that it is in the best interest of both the agency and client communities to provide information on agency overhead and agency profit.

Advertising Agency Salaries: A Few Things You May Not Know |

The 4A’s has analyzed the data from the recently released 2014 Employee Compensation survey report and developed a number of key observations presented in the paper, “Advertising Agency Salaries: A Few Things You May Not Know.”

2014 Employee Compensation Study Available

The 2014 Employee Compensation final report, showing salaries as of March 31, 2014, has just been published.

DigitasLBI Offers $5,000 Multicultural Scholarship Award to One 2014 MAIP Intern: Deadline July 18

DigitasLBi, a global marketing and technology company, is offering a $5,000 academic scholarship to one participant of the Multicultural Advertising Intern Program (MAIP) administered by the American Association of Advertising Agencies Foundation (4A’s).

4A’s Carolinas Council Names 2014 Recipients of Carolinas Agency Experience Summer Internships

Olivia Hart and Caroline Gallalee have been named recipients of the 2014 Carolinas Agency Experience paid summer internships by the 4A’s Carolinas Council.

2012 Total Compensation | Confidential Study Available to 4A's Members |

An updated survey comparing the base salaries, bonuses, deferred compensation, and total compensation for the highest-paid individuals in 95 member agencies with annual gross income up to $75 million.