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BCG looks into how European companies can go beyond GDPR compliance and gain a valuable advantage by aligning their policies with consumer wishes. Learn how consumers feel regarding privacy by data type, industry and country, age group insights, and more.
Frankfurt Kurnit Klein+Selz examines the FTC and State of Maine’s announcement of a $2 million dollar settlement with ad agency Marketing Architects, Inc. for deceptive weight-loss claims and what it means for ad agencies.
The European Association of Communications Agencies provides a list of procedures that ad agencies can follow to become compliant and to minimize risks with GDPR.
This presentation was delivered to the 4A’s Advertising Legal Affairs Committee on November 28, 2017 by Karen Jeffers and Russ Anderson of Pullman & Comley, LLC.
Frankfurt Kurnit Klein+Selz provides updates on the FTC’s guidance for social media endorsements.
Influencer Marketing has become a central focus of marketing strategies and budgets for 2017. In this complimentary webinar you’ll learn quick, how-to information for launching an influencer marketing campaign the right way and the important FTC guidelines brands must follow.
4A’s Client Audit Guidance recommends that agencies and advertisers collaborative to design effective efficient controls and verification procedures related to significant marketing expenditures. This document is an updated version of the Client Audit Guidance issued in October 2014.
A federal judge in Texas has issued a temporary injunction blocking the U.S. Department of Labor (DOL) from implementing new overtime pay rules that have been scheduled for December 1, 2016 implementation.
Revelations in September that Facebook overstated video viewing metrics by as much as 80% has spurred a class-action lawsuit from angry marketers, reports Marketing Dive.
Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards
Wage inequality and workers’ rights are themes you will hear often on the Presidential campaign trail this year. Even President Obama has made regulatory enforcement of labor policy a focus of his final term. The most vivid example is a new regulation about compensation that soon will go into force, without any public debate, Congressional hearings or […]
We want to alert Members to the U.S. Department of Labor release of modified employee overtime pay rules. The new rules which take effect on December 1, 2016 will have a material impact on many U.S. businesses including marketing service companies.
The U.S. Department of Labor has dedicated major resources toward “updating” and “clarifying” the overtime pay regulations that have been in place since 2004. As with the earlier regulations, the new overtime pay rules, which are effective December 1, 2016, are complex, but they apply to virtually all businesses and will necessarily change significant aspects of agency operations.
4A’s Management Practitioners Forum (Monday, March 21, 2016) – The Do’s & Don’ts of MSAs, Security and IP Ownership by Candice Kersh, Partner, Frankfurt Kurnit Klein & Selz.
Industry subject matter experts from the 4A’s community developed the this whitepaper to provide agency management with a framework for evolving discussion on master service agreements (MSA) data security considerations and predominant industry practice.