With technology providing numerous options for consumer access to content, we collectively have the responsibility to safeguard consumers and the brands we work with to ensure balanced environments where brands and consumers can coexist with trust.

“Media leaders have shared the important issue(s) for agencies to champion, and the resounding answer is brand safety. Beyond the typical topic of brand safety are the areas like fake news, GDPR requirements, and the CBA initiative around consumer adblocking & elimination of annoying digital ad formats. Therefore, we are broadening the discussion to one of Advertising Assurance – bringing consumers & content together for common good.”

– Marla Kaplowitz, 4A’s President and CEO