4A's Advertiser Protection Bureau

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On September 20, 2018, the 4A’s released two critical resources developed to strengthen current contextual brand safety practices.

The two documents – a Brand Safety Floor and a Brand Suitability Framework – are designed to help agencies, advertisers, publishers, platforms, and ad verification vendors develop brand by brand digital buying guidelines that appropriately align advertiser ads with specific categories of content.

Read full 2018 press release.

Read full explanation of May 2020 revisions 

APB Brand Safety Floor and Suitability Framework Download
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