Ad Blocking

Ad blocking continues to be a hot topic for advertisers and agencies alike. This page collects the 4A’s most current information on this topic.

Trends in Marketing Communications Law

Management Services

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments. 

Digital Advertising in the UK

Mintel reports that digital advertising in the UK is expected to rise despite challenges to programmatic services from GDPR.

Skipping Around the World: Optimizing Skippable Video

Research Services

Magna Global and IPG Media Lab report on video ad skipping trends around the globe.

Look Ahead: Transparency Will Shape 2018

Research Services

Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.

Letter to Creative Agencies Regarding Compliance With the Coalition for Better Ads Standards

Media Services

The world of digital advertising has seen much change in the last few years – there are a multitude of technology platforms, advances in brand safety and verification – and a lot of work to optimize message delivery across the digital landscape. However, with all these changes, come two very important issues: Adblocking and Ad Loads.

Ad Blocking in the Internet

Research Services

OnAudience.com reports the percentage of ad blocked page views by country and the impact ad blocking has on display advertising and e-commerce.

Brand Love and Ad Nausea

Research Services

DEFY Media and TMI Strategy studied teens and young Millennials to understand how they interact with advertising on social media.

The Rise of Ad Blocking

Research Services

Check out this infographic from Global Web Index for a profile of ad blockers and their motivations for ad blocking.

Chrome Will Automatically Block Annoying Ads

Third Party Content

Google’s Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed. Publishers will be able to understand how they will be affected through a tool Google is dubbing “The Ad Experience Report.” It will basically score a publisher’s site and inform them […]

Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale

Third Party Content

The discussions are taking place among members of the industry’s Coalition for Better Ads.

New Research Defines the Most Objectionable Ad Experiences

Marketing & Communications

Ads most highly correlated with an increased propensity for consumers to adopt ad blockers

Initial Better Ads Standards for Desktop Web and Mobile Web

Marketing & Communications

Ad experiences that fall beneath a threshold of consumer acceptability

The Atlantic Moves Against Ad Blockers

Digital Technologies

The Wall Street Journal reports the publisher is moving to an ad-free subscription model. This is a valuable read for 4A’s Members, as ad blocking continues to be a major concern for the industry.

Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Marketing & Communications

Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards

Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back

Research Services

The IAB examines ad blocking, including who blocks ads, top reasons for doing so, most annoying ad formats, and who’s at risk of starting to block ads.