Ad Blocking

Ad blocking continues to be a hot topic for advertisers and agencies alike. This page collects the 4A’s most current information on this topic.

TV Advertising in Canada |

Mintel explores TV advertising conditions in Canada with information on popular TV ad formats, commercial avoidance, video ads by platform, and the appeal of movie and TV show ads.

Perceptions of Ad Personalization: Sentiments Toward Targeted Advertising

Research Services

Signs.com surveys people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.

Industry Pulse: A Look Ahead at 2019

Research Services

Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.

Taking a Pulse on Advertising

kNOW Instant Insights from Critical Mix surveyed consumers about their attitudes towards advertising, exclusively for the 4A’s.

Trends in Marketing Communications Law

Management Services

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments. 

Skipping Around the World: Optimizing Skippable Video |

Research Services

Magna Global and IPG Media Lab report on video ad skipping trends around the globe.

Letter to Creative Agencies Regarding Compliance With the Coalition for Better Ads Standards |

Media Services

The world of digital advertising has seen much change in the last few years – there are a multitude of technology platforms, advances in brand safety and verification – and a lot of work to optimize message delivery across the digital landscape. However, with all these changes, come two very important issues: Adblocking and Ad Loads.

Chrome Will Automatically Block Annoying Ads

Third Party Content

Google’s Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed. Publishers will be able to understand how they will be affected through a tool Google is dubbing “The Ad Experience Report.” It will basically score a publisher’s site and inform them […]

Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale

Third Party Content

The discussions are taking place among members of the industry’s Coalition for Better Ads.

New Research Defines the Most Objectionable Ad Experiences

Marketing & Communications

Ads most highly correlated with an increased propensity for consumers to adopt ad blockers

Initial Better Ads Standards for Desktop Web and Mobile Web

Marketing & Communications

Ad experiences that fall beneath a threshold of consumer acceptability

The Atlantic Moves Against Ad Blockers

Digital Technologies

The Wall Street Journal reports the publisher is moving to an ad-free subscription model. This is a valuable read for 4A’s Members, as ad blocking continues to be a major concern for the industry.

Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Marketing & Communications

Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards

4A’s Op-Ed: Design, Say Hello to The New Master of Marketing in the Digital Age

Chick Foxgrover

Chief Digital Officer Chick Foxgrover, offers his views on design and the user experience. He says it’s the name of the game when it comes to surviving the marketing evolution changing the landscape of our fragmented, interactive digital media world.