Ad Blocking

Ad blocking continues to be a hot topic for advertisers and agencies alike. This page collects the 4A’s most current information on this topic.

Letter to Creative Agencies Regarding Compliance With the Coalition for Better Ads Standards

Media Services

The world of digital advertising has seen much change in the last few years – there are a multitude of technology platforms, advances in brand safety and verification – and a lot of work to optimize message delivery across the digital landscape. However, with all these changes, come two very important issues: Adblocking and Ad Loads.

Ad Blocking in the Internet

Research Services reports the percentage of ad blocked page views by country and the impact ad blocking has on display advertising and e-commerce.

Brand Love and Ad Nausea

Research Services

DEFY Media and TMI Strategy studied teens and young Millennials to understand how they interact with advertising on social media.

The Rise of Ad Blocking

Research Services

Check out this infographic from Global Web Index for a profile of ad blockers and their motivations for ad blocking.

Chrome Will Automatically Block Annoying Ads

Third Party Content

Google’s Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed. Publishers will be able to understand how they will be affected through a tool Google is dubbing “The Ad Experience Report.” It will basically score a publisher’s site and inform them […]

Internet Trends 2017

Research Services

Mary Meeker’s annual report on key global Internet trends. Topics range from internet advertising growth to rise of influencers to digitization of healthcare. Not to be missed!

Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale

Third Party Content

The discussions are taking place among members of the industry’s Coalition for Better Ads.

Digital Democracy Survey

Research Services

Deloitte gives a multi-generational view of consumer technology, media, and telecom trends. Evolving viewing behaviors, attitudes towards advertising, usage of ad-blocking software, social media habits, and more are covered in this year’s report.

New Research Defines the Most Objectionable Ad Experiences

Marketing & Communications

Ads most highly correlated with an increased propensity for consumers to adopt ad blockers

Initial Better Ads Standards for Desktop Web and Mobile Web

Marketing & Communications

Ad experiences that fall beneath a threshold of consumer acceptability

The State of the Blocked Web

Research Services

Learn about the rise of mobile ad blocking, profile of ad blockers, and reasons for blocking ads in this annual global report from PageFair.

M&M International Media 2017

Research Services

M&M Global shares results of its survey on key developments in the media and advertising business in 2016 and what’s ahead for 2017.

The Atlantic Moves Against Ad Blockers

Digital Technologies

The Wall Street Journal reports the publisher is moving to an ad-free subscription model. This is a valuable read for 4A’s Members, as ad blocking continues to be a major concern for the industry.

Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Marketing & Communications

Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards

Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back

Research Services

The IAB examines ad blocking, including who blocks ads, top reasons for doing so, most annoying ad formats, and who’s at risk of starting to block ads.