Ad Blocking

Ad blocking continues to be a hot topic for advertisers and agencies alike. This page collects the 4A’s most current information on this topic.

Preparing for a Cookieless Future: Third party Cookies Deprecating from Google Chrome in the Next Two Years |

Original POV doc from Fitzco   June 26, 2020 Update Overview: Google announced earlier this year it will be eliminating third party cookie tracking from its Chrome browser by 2022. This removal has since expanded to device and user IDs as well. This development among others have been accelerated by GDPR and CCPA, which address […]

Business as Unusual: Brand Safety & News in the Age of COVID-19

May 5, 2020 The global pandemic and “new normal” has pushed the issues of brand safety and suitability to the forefront. The need for nuanced and reliable brand-safety and suitability protocols is greater than ever. Yet many brands, agencies, and publishers are unsure how to approach this challenging issue in the age of COVID-19. To […]

Trends in Marketing Communications Law

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments. 

Letter to Creative Agencies Regarding Compliance With the Coalition for Better Ads Standards |

The world of digital advertising has seen much change in the last few years – there are a multitude of technology platforms, advances in brand safety and verification – and a lot of work to optimize message delivery across the digital landscape. However, with all these changes, come two very important issues: Adblocking and Ad Loads.

Chrome Will Automatically Block Annoying Ads

Google’s Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed. Publishers will be able to understand how they will be affected through a tool Google is dubbing “The Ad Experience Report.” It will basically score a publisher’s site and inform them […]

Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale

The discussions are taking place among members of the industry’s Coalition for Better Ads.

New Research Defines the Most Objectionable Ad Experiences

Ads most highly correlated with an increased propensity for consumers to adopt ad blockers

Initial Better Ads Standards for Desktop Web and Mobile Web

Ad experiences that fall beneath a threshold of consumer acceptability

The Atlantic Moves Against Ad Blockers

The Wall Street Journal reports the publisher is moving to an ad-free subscription model. This is a valuable read for 4A’s Members, as ad blocking continues to be a major concern for the industry.

Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards

4A’s Op-Ed: Design, Say Hello to The New Master of Marketing in the Digital Age

Chief Digital Officer Chick Foxgrover, offers his views on design and the user experience. He says it’s the name of the game when it comes to surviving the marketing evolution changing the landscape of our fragmented, interactive digital media world.