Ad blocking continues to be a hot topic for advertisers and agencies alike. This page collects the 4A’s most current information on this topic.
Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments.
Mintel reports that digital advertising in the UK is expected to rise despite challenges to programmatic services from GDPR.
Magna Global and IPG Media Lab report on video ad skipping trends around the globe.
Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.
The world of digital advertising has seen much change in the last few years – there are a multitude of technology platforms, advances in brand safety and verification – and a lot of work to optimize message delivery across the digital landscape. However, with all these changes, come two very important issues: Adblocking and Ad Loads.
OnAudience.com reports the percentage of ad blocked page views by country and the impact ad blocking has on display advertising and e-commerce.
DEFY Media and TMI Strategy studied teens and young Millennials to understand how they interact with advertising on social media.
Check out this infographic from Global Web Index for a profile of ad blockers and their motivations for ad blocking.
Google’s Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed. Publishers will be able to understand how they will be affected through a tool Google is dubbing “The Ad Experience Report.” It will basically score a publisher’s site and inform them […]
The discussions are taking place among members of the industry’s Coalition for Better Ads.
Ads most highly correlated with an increased propensity for consumers to adopt ad blockers
Ad experiences that fall beneath a threshold of consumer acceptability
The Wall Street Journal reports the publisher is moving to an ad-free subscription model. This is a valuable read for 4A’s Members, as ad blocking continues to be a major concern for the industry.
Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards
The IAB examines ad blocking, including who blocks ads, top reasons for doing so, most annoying ad formats, and who’s at risk of starting to block ads.