Media, Technology and Data

Brand Safety & Suitability

 

The 4A’s Advertiser Protection Bureau (APB) is issuing a pledge of support from its members for third-party measurement & evaluations on every single ad impression. Read more in the blog written by Yale Cohen, EVP Global Digital Standards, Publicis Media & Chair of the 4A’s APB & supported by 4A’s APB member holding companies, including: Publicis Media, GroupM, Dentsu, IPG, Horizon, Havas, & OMD

Webinar series on Evolving Transparency within Brand Safety and Suitability.

Zefr & Forrester Consulting Release Study on the Current State of Video Advertising and Brand Suitability

In late 2021, Zefr commissioned Forrester Consulting to evaluate the current state of video advertising and brand suitability, uncovering valuable insights into how marketers are currently approaching brand safety and brand suitability. This much needed study, The Maturation of Brand Suitability, covers the evolution of brand safety and suitability and features insights from over 325 […]

TikTok Brand Safety and Suitability Measurement by Zefr

TikTok Brand Safety and Suitability Measurement by Zefr FAQ What is it? TikTok and Zefr have partnered to launch a post-campaign brand safety and brand suitability measurement solution on TikTok. Why have you partnered with Zefr? Zefr is a trusted technology provider for brand suitability and brand safety for video platforms, with a track record […]

APB Brand Safety Self-Assessment

In order to promote sound brand-safety and suitability practices, the 4A’s Advertiser Protection Bureau has created the APB Brand Safety Self-Assessment Guide – a 57-question, self-paced exam covering the following topics: Brand Safety & Suitability Risk Tolerance Fraud & Piracy Third-Party Verification Search Marketing Global Alliance for Responsible Media (GARM) Streaming & Connected TV (CTV) […]

APB Blog – Importance of a Trusted Ecosystem

Today, the 4A’s Advertiser Protection Bureau (APB) is issuing a pledge of support from its members for third-party measurement & evaluations on every single ad impression. The advertising industry is in a constant battle to build and regain trust for its clients and the industry itself.  Every stakeholder in the ecosystem has a role to […]

Nielsen Unveils New Cookieless Media Measurement

Nielsen announced this week its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a dynamic, privacy-first media environment. With its new approach to measuring authenticated and unauthenticated web traffic, Nielsen will become the leading platform to validate first-party server data with real consumer […]