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Media, Technology and Data

Brand Safety & Suitability

With technology providing numerous options for consumer access to content, we collectively have the responsibility to safeguard consumers and the brands we work with to ensure balanced environments where brands and consumers can coexist with trust.

Local Media Consortium’s List of Approved Publishers

Local News Inclusion List of Publishers – This downloadable CSV of this list is for advertising buying purposes of local news websites in targets DMA’s in the U.S. Any buyer using this list should use appropriate MRC accredited vendors for audience and ad delivery verification. Access and approval is granted by the Local Media Consortium […]

Don’t Avoid News, Semantics Can Help: Publicis’ Cohen

Read the full article and watch the video here   At the start of the COVID-19 pandemic, many brands started running away from advertising in news publications, or using brand safety tools’ keyword blocking features to dodge coronavirus-related inventory. But one of the world’s largest ad agency groups is now the latest to say they […]

GroupM, Publicis Media Exchange & WFA on Brand Safety & Suitability

GroupM’s Joe Barone, Managing Partner Brand Safety Americas, World Federation of Advertisers’ Rob Rakowitz, Initiative Lead, Global Alliance for Responsible Media, and Publicis Media Exchange’s Yale Cohen, Executive Vice President, Global Activation Standards join IAB Tech Lab’s Amit Shetty, Senior Director, Product to discuss brand safety and suitability.   View the full video here

Ad Fontes Media Bias Chart

  In an effort to promote reliable and accurate journalism, Ad Fontes Media has created the Media Bias Chart, which scores media outlets on two axes: Reliability and Bias.  Reliability scores are on a scale of 0-64; scores above 24 are generally acceptable, and scores above 32 are generally good.  Bias scores are on a […]

4A’s Advertiser Protection Bureau Publishes Cross-Industry Call to Action on Brand Suitability

Update to this bulletin and attached documents. For many of us we know that words matter – at their best they can inspire better actions, and at their worst they can cause harm and incite violence. For this reason we are asking all members effective immediately to cease the use of loaded terms used by […]