With the passage of regional and statewide privacy legislation, it has become increasingly clear that legislators and regulators around the world are moving in response high-profile data breaches and lack of transparency in data usage. The danger to the advertising industry will be the potential proliferation of fifty different state privacy and security statutes, each with its own unique compliance requirements. The 4A’s firmly believes that given the boundary-less nature of the Internet economy, data privacy and security must be legislated at the national level.
Google’s Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed. Publishers will be able to understand how they will be affected through a tool Google is dubbing “The Ad Experience Report.” It will basically score a publisher’s site and inform them […]
The discussions are taking place among members of the industry’s Coalition for Better Ads.
Ads most highly correlated with an increased propensity for consumers to adopt ad blockers
Ad experiences that fall beneath a threshold of consumer acceptability
The Wall Street Journal reports the publisher is moving to an ad-free subscription model. This is a valuable read for 4A’s Members, as ad blocking continues to be a major concern for the industry.
Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards
Chief Digital Officer Chick Foxgrover, offers his views on design and the user experience. He says it’s the name of the game when it comes to surviving the marketing evolution changing the landscape of our fragmented, interactive digital media world.
Read the full California Data Breach Report Executive Summary Since 2012, businesses and government agencies have been required to notify the Attorney General on breaches affecting more than 500 Californians. In our latest report, we analyze all such breaches from 2012 through 2015. In it we present our findings on the nature of the […]