Media, Technology & Data

Ongoing news and analysis of brand safety and suitability,
programmatic and automation, advertiser protection, and more.

Guidance & Resources

Consumer Privacy

As legislators and regulators in Congress and the states continue to address privacy concerns in a fragmented fashion, agencies are often left with questions as to what exactly they are being asked to do, and how exactly they should go about accomplishing it.  Privacy can be an amorphous topic to wrap your head around, so we’re here to help.

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Consumer Privacy
Diversity/BIPOC

For decades, we have been deeply committed to diversity, equity and inclusion within the advertising industry. We hear and see our Black colleagues and stand up as anti-racist. It is up to all of us to continue to play a role in dismantling the racial issues in our country and we call on all of our members to continue to do the work that will drive change.

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Diversity/BIPOC
Programmatic

As programmatic media evolves, our thinking must evolve with it.  As buyers and sellers continue to push the boundaries of what’s possible, agencies need advice and guidance from a trusted source.  The 4A’s is here to help.

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Programmatic
Brand Safety & Suitability

With technology providing numerous options for consumer access to content, we collectively have the responsibility to safeguard consumers and the brands we work with to ensure balanced environments where brands and consumers can coexist with trust.

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Brand Safety & Suitability

Related to Media

Media Matters | 4A’s "Best Practices Guidelines for Digital Media Audits" Released

The 4A’s newest book, “Best Practices Guidelines for Digital Media Audits,” is for advertisers that utilize audits as part of their governance approach to managing and monitoring digital media activities.

Media Matters | Why Agencies Need Audited Circulation for Business-to-Business Media |

With increasingly more advertisers seeking higher levels of advertising accountability as a media planning “best practice,” it is important to evaluate business/trade publications on the basis of their audited circulation.

Media Matters | Why Agencies Need Audited Circulation for Business-to-Business Media |

With the ever-expanding number of media options now available, the 4A’s is reminding members that audited circulation is an important criterion in planning.

Media Matters | 4A's Out-of-Home Media Committee Requests Vendor Compliance |

Recently, the 4A’s Out-of-Home Media Committee Chair Norm Chait of MediaVest sent an email to media vendors requesting the Traffic Audit Bureau IDs to be included on all vendor proposals that are sent to agencies.

Media Matters | Super-PACS, Battleground States Will Up-End the 2012 Media Season |

Media buyers will encounter a challenging buying season throughout the 2012 election year. This Media Matters bulletin provides an overview of the multiple factors in play.

Media Matters | How Agencies Are Planning to Deal with Political Advertising This Year |

The impact of political advertising expenditures will definitely affect the media marketplace because the political advertising climate is expected to be very active.

Media Matters | Statement of Best Practices to Address Online Piracy and Counterfeiting |

The ANA and the 4A’s strongly believe that U.S. advertisers must have confidence that their ads are not unintentionally providing financial support to, or otherwise legitimizing, “rogue” Internet sites.

Self-Regulation Keeps Pace With Innovation

The Online Interest-Based Advertising Accountability Program (Accountability Program) today released the results of formal inquiries into the consumer data-collection and use practices of seven companies in the online advertising industry.

Media Matters | 4A's National TV/Radio Committee: Q&A on Nielsen's Extended Screen and On Demand C3 Measurements |

In 2011, media agencies learned about a new service from Nielsen that could break though the industry’s biggest hurdle with on-demand. This Q&A gives more information.

Media Matters | 4A's Print Media Committee Urges More Transparency and Accountability for Digital Extensions |

In a recent meeting, the 4A’s Print Media Committee decided to send a letter to the Association of Magazine Media (MPA) and major publishing companies, urging them to become more transparent and accountable, specifically for digital extensions.

Industry Groups Urge Marketers to Address Online Piracy & Counterfeiting

The ANA and the 4A’s have released a Statement of Best Practices that encourages all marketers to take affirmative steps to address the serious problems of online piracy and counterfeiting.

Media Matters | Video Without Borders: Fluidity = Equality? |

Over the past few weeks we have seen the explosion of the Online Video “Newfronts.” Our newest Media Matters explores this exciting new world of video fluidity.