In a recent meeting, the 4A’s Print Media Committee decided to send a letter to the Association of Magazine Media (MPA) and major publishing companies, urging them to become more transparent and accountable, specifically for digital extensions.

The ANA and the 4A’s have released a Statement of Best Practices that encourages all marketers to take affirmative steps to address the serious problems of online piracy and counterfeiting.

Over the past few weeks we have seen the explosion of the Online Video “Newfronts.” Our newest Media Matters explores this exciting new world of video fluidity.

In late March, the 4A’s issued the bulletin “How Brands Can Use Pinterest Without Breaking the Law.” Since that time, Pinterest has updated its Terms of Service.

Our newest Media Matters is the executive summary of Ipsos MediaCT’s Business Elite Study.

This Media Matters discusses some 4A’s/RAB recommended best practices within the radio buying and selling industry

How Brands Can Use Pinterest Without Breaking the Law touches on limiting potential liability issues as well as the unique issues of using Pinterest for promotional advertising.

This Media Matter is an exclusive summary of the 2011 Ipsos Mendelsohn Affluent Survey. The 4A’s thanks Ipsos Mendelsohn for providing this report.

This Media Matters is intended to raise awareness around (among other issues) the available Local Nielsen data streams and the playback audiences each stream captures.

Recently the 4A’s Media Measurement Committee decided to survey all set-top box vendors about their offerings and capabilities.

Reed Smith, LLP has just issued the new 3rd edition of “Network Interference: A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon.”

We are honored that the White House this morning endorsed the work of the DAA and our participating associations in creating robust self-regulation to protect consumer privacy rights and expectations in the advertising-supported Internet.