Media, Technology & Data

Ongoing news and analysis of brand safety and suitability,
programmatic and automation, advertiser protection, and more.

Guidance & Resources

Consumer Privacy

As legislators and regulators in Congress and the states continue to address privacy concerns in a fragmented fashion, agencies are often left with questions as to what exactly they are being asked to do, and how exactly they should go about accomplishing it.  Privacy can be an amorphous topic to wrap your head around, so we’re here to help.

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Consumer Privacy
Diversity/BIPOC

For decades, we have been deeply committed to diversity, equity and inclusion within the advertising industry. We hear and see our Black colleagues and stand up as anti-racist. It is up to all of us to continue to play a role in dismantling the racial issues in our country and we call on all of our members to continue to do the work that will drive change.

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Diversity/BIPOC
Programmatic

As programmatic media evolves, our thinking must evolve with it.  As buyers and sellers continue to push the boundaries of what’s possible, agencies need advice and guidance from a trusted source.  The 4A’s is here to help.

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Programmatic
Brand Safety & Suitability

With technology providing numerous options for consumer access to content, we collectively have the responsibility to safeguard consumers and the brands we work with to ensure balanced environments where brands and consumers can coexist with trust.

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Brand Safety & Suitability

Related to Media

Pinterest Redux | To Pin or Not to Pin…That Is the Question |

In late March, the 4A’s issued the bulletin “How Brands Can Use Pinterest Without Breaking the Law.” Since that time, Pinterest has updated its Terms of Service.

Media Matters | The Business Elite Executive Summary

Our newest Media Matters is the executive summary of Ipsos MediaCT’s Business Elite Study.

Media Matters | Radio Reinvention |

This Media Matters discusses some 4A’s/RAB recommended best practices within the radio buying and selling industry

How Brands Can Use Pinterest Without Breaking the Law |

How Brands Can Use Pinterest Without Breaking the Law touches on limiting potential liability issues as well as the unique issues of using Pinterest for promotional advertising.

Media Matters | The 2011 Mendelsohn Affluent Survey

This Media Matter is an exclusive summary of the 2011 Ipsos Mendelsohn Affluent Survey. The 4A’s thanks Ipsos Mendelsohn for providing this report.

Media Matters | POV: Making Sense of Current Local TV Market Measurement |

This Media Matters is intended to raise awareness around (among other issues) the available Local Nielsen data streams and the playback audiences each stream captures.

Media Matters | 4A's Set-Top Box Vendors Survey Results |

Recently the 4A’s Media Measurement Committee decided to survey all set-top box vendors about their offerings and capabilities.

A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon |

Reed Smith, LLP has just issued the new 3rd edition of “Network Interference: A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon.”

A Message from 4A’s President-CEO Nancy Hill | Important White House Announcement

We are honored that the White House this morning endorsed the work of the DAA and our participating associations in creating robust self-regulation to protect consumer privacy rights and expectations in the advertising-supported Internet.

White House, DOC and FTC Commend DAA’s Self-Regulatory Program to Protect Consumer Online Privacy

DAA’s Self-Regulatory Program, developed by the nation’s leading media, marketing, and technology companies, provides consumers with a consistent online experience with transparency and choice regarding the collection and use of web viewing data.

Media Rating Council Advisory on the Viewable Impression Standard |

The MRC has made significant progress, particularly in the area of shifting digital measurement from a “served” to “viewable” impression standard.

Media-Related 2011 Recap

In 2011, the 4A’s developed programs and acted on the membership’s behalf in a variety of areas and on various issues. We also released and distributed numerous bulletins and books to our members.