As legislators and regulators in Congress and the states continue to address privacy concerns in a fragmented fashion, agencies are often left with questions as to what exactly they are being asked to do, and how exactly they should go about accomplishing it. Privacy can be an amorphous topic to wrap your head around, so we’re here to help.View Latest Updates
For decades, we have been deeply committed to diversity, equity and inclusion within the advertising industry. We hear and see our Black colleagues and stand up as anti-racist. It is up to all of us to continue to play a role in dismantling the racial issues in our country and we call on all of our members to continue to do the work that will drive change.View Latest Updates
As programmatic media evolves, our thinking must evolve with it. As buyers and sellers continue to push the boundaries of what’s possible, agencies need advice and guidance from a trusted source. The 4A’s is here to help.View Latest Updates
With technology providing numerous options for consumer access to content, we collectively have the responsibility to safeguard consumers and the brands we work with to ensure balanced environments where brands and consumers can coexist with trust.View Latest Updates
In late March, the 4A’s issued the bulletin “How Brands Can Use Pinterest Without Breaking the Law.” Since that time, Pinterest has updated its Terms of Service.
Our newest Media Matters is the executive summary of Ipsos MediaCT’s Business Elite Study.
This Media Matters discusses some 4A’s/RAB recommended best practices within the radio buying and selling industry
How Brands Can Use Pinterest Without Breaking the Law touches on limiting potential liability issues as well as the unique issues of using Pinterest for promotional advertising.
This Media Matter is an exclusive summary of the 2011 Ipsos Mendelsohn Affluent Survey. The 4A’s thanks Ipsos Mendelsohn for providing this report.
This Media Matters is intended to raise awareness around (among other issues) the available Local Nielsen data streams and the playback audiences each stream captures.
Recently the 4A’s Media Measurement Committee decided to survey all set-top box vendors about their offerings and capabilities.
Reed Smith, LLP has just issued the new 3rd edition of “Network Interference: A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon.”
We are honored that the White House this morning endorsed the work of the DAA and our participating associations in creating robust self-regulation to protect consumer privacy rights and expectations in the advertising-supported Internet.
DAA’s Self-Regulatory Program, developed by the nation’s leading media, marketing, and technology companies, provides consumers with a consistent online experience with transparency and choice regarding the collection and use of web viewing data.
The MRC has made significant progress, particularly in the area of shifting digital measurement from a “served” to “viewable” impression standard.
In 2011, the 4A’s developed programs and acted on the membership’s behalf in a variety of areas and on various issues. We also released and distributed numerous bulletins and books to our members.