Media

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Media Hot Topics

Advertising Assurance

With technology providing numerous options for consumer access to content, we collectively have the responsibility to safeguard consumers and the brands we work.

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Advertising Assurance
Ad Blocking

Business Insider estimates ad blocking could cost digital media companies $10 billion this year. Dive into the issue with our collection of resources and primers, or keep an eye on the latest updates.

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Ad Blocking
Programmatic

eMarketer predicts most mobile display and video ad dollars will be automated by 2018. We understand the impact and have curated a list of resources and learning opportunities.

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Programmatic
Transparency

Explore the issue and discussions of media transparency (or media buying practices). Since 2015, this has continued to be a central point of discussion between agencies and advertisers.

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Transparency

Related to Media

4A’s and TVB Ask Nielsen to Replace Live Only Data Stream with Live +1

Marketing & Communications

The 4A’s and the Television Bureau of Advertising (TVB) have come together to propose a change to Nielsen’s published data streams that will better approximate daily consumer consumption and capture more delayed viewing behavior.

4A’s Local Video & Audio Committee Point of View: Replacing Live Data Stream with Live +1 (Day)

Media Services

This communication serves to notify the local buying community and partners of the 4A’s, of our combined point of view, and proposes that the 4A’s will formally request Nielsen to change the local data streams in 2018.

IAB & 4A’s Release Terms and Conditions Addendum for Long-Form Video

The terms define long-form digital video as professionally produced content, eight minutes or longer in duration, that is dynamically ad served and delivered in a digital environment.

IAB Podcast Measurement Technical Guidelines |

Research Services

The Interactive Advertising Bureau has released its latest podcast measurement guidelines, along with podcast player market share, tracking limitations, content delivery methods, and ad delivery methods.

Letter to Creative Agencies Regarding Compliance With the Coalition for Better Ads Standards |

Media Services

The world of digital advertising has seen much change in the last few years – there are a multitude of technology platforms, advances in brand safety and verification – and a lot of work to optimize message delivery across the digital landscape. However, with all these changes, come two very important issues: Adblocking and Ad Loads.

Swellshark Names Daniel Schaeffer Digital Integrity Director

4A's Member

To further deliver on addressing industry-wide digital marketing operations issues such as transparency, brand safety and inefficiencies across multiple platforms and partners, media agency SwellShark has appointed Daniel Schaeffer as Digital Integrity Director.

Research Insights Newsletter, October 2017

Research Services

Release of the Media Inflation Report from Havas, updates to the FTC’s endorsement guidelines, teen ad blocking behaviors, and more.

Media Inflation Report (Havas Media, 2H 2017/1H 2018)

This report, created by Havas Media and shared with the 4A’s community, estimates media inflation rates for the second half of 2017 and first half of 2018.

Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale

Third Party Content

The discussions are taking place among members of the industry’s Coalition for Better Ads.

White Paper: Current Practices in Attribution and ROI Analysis

This white paper outlines the attribution and cross-platform ROI landscape. It includes a forward-looking discussion of best practices for both advertisers and agencies.

4A’s MSA Guidance: Client Audit Guidance

4A’s Client Audit Guidance recommends that agencies and advertisers collaborative to design effective efficient controls and verification procedures related to significant marketing expenditures. This document is an updated version of the Client Audit Guidance issued in October 2014.

Research Insights Newsletter, January 2017 |

Research Services

Top trends for 2017, benefits of a multigenerational workforce, rich media and video benchmarks, and more are featured.