With technology providing numerous options for consumer access to content, we collectively have the responsibility to safeguard consumers and the brands we work.View Latest Updates
Business Insider estimates ad blocking could cost digital media companies $10 billion this year. Dive into the issue with our collection of resources and primers, or keep an eye on the latest updates.View Latest Updates
eMarketer predicts most mobile display and video ad dollars will be automated by 2018. We understand the impact and have curated a list of resources and learning opportunities.View Latest Updates
Explore the issue and discussions of media transparency (or media buying practices). Since 2015, this has continued to be a central point of discussion between agencies and advertisers.View Latest Updates
A number of meetings have been scheduled to further discuss the issues related to media transparency.
Almighty’s digital experience design power combined with Connelly Partners’ established brand marketing agency will give clients an edge in customer experience rooted in empathy. BOSTON (June 29, 2016)— Steve Connelly, President of Connelly Partners and Chris Smith, CEO of Almighty announced that the ad agencies have joined forces to provide clients with Almighty’s masterful digital […]
The Media Rating Council has issued the final version of its guidelines for measuring viewable impressions — an important step forward in establishing industry-standard metrics and laying the foundation for cross-channel, cross-platform measurement.
MILWAUKEE (May 18, 2016) –– Palermo Villa, Inc., one of the country’s largest privately held frozen pizza manufacturers, has launched its first national campaign for Urban Pie premium pizzas and has tapped Laughlin Constable its agency of record. The campaign will run through October. The family-owned company is recognized as an innovative industry leader and is best known for its Palermo’s Primo […]
The ANA today released a K2 report on media buying practices. Although the 4A’s has worked collaboratively with the ANA via a joint task force, this report is anonymous, one-sided and paints the entire industry with the same negative brush. This statement further elaborates the 4A’s position on this issue.
Big changes in the media landscape are expected to continue in 2016 Overall, media inflation in 2016 is expected to maintain a positive trajectory, helped along by the Olympics and Presidential elections. As suppliers and buyers adapt to a fast changing marketplace, media agencies are ever more important in helping clients navigate the emerging landscape. […]
Prepared by the 4A’s Social Media Committee, this whitepaper explores what to look for when evaluating social intelligence tools, which social intelligence tools to consider, auditing for new tools, predictions and trends.
The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.
A working group of 4A’s media agency executives has created Transparency Guiding Principles, which distill and clarify the increasingly complex U.S. Media Planning and Buying landscape.
LMO Advertising, a full-service communications agency in Arlington, Virginia, announces the promotion of Chris Rothrock to Director of Media.
This 4A’s Point of View discusses the current state of video and television buying—an area undergoing a great deal of change as elements of the digital world weave their way into the traditional world of television.
The 4A’s has established a Digital Operations and Technology Committee to address issues related to the digital supply chain for its member agencies.