Media

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Media Hot Topics

Advertising Assurance

With technology providing numerous options for consumer access to content, we collectively have the responsibility to safeguard consumers and the brands we work.

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Advertising Assurance
Ad Blocking

Business Insider estimates ad blocking could cost digital media companies $10 billion this year. Dive into the issue with our collection of resources and primers, or keep an eye on the latest updates.

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Ad Blocking
Programmatic

eMarketer predicts most mobile display and video ad dollars will be automated by 2018. We understand the impact and have curated a list of resources and learning opportunities.

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Programmatic
Transparency

Explore the issue and discussions of media transparency (or media buying practices). Since 2015, this has continued to be a central point of discussion between agencies and advertisers.

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Transparency

Related to Media

Facebook faces class action suit over inflated video metrics

Digital Technologies

Revelations in September that Facebook overstated video viewing metrics by as much as 80% has spurred a class-action lawsuit from angry marketers, reports Marketing Dive.

The Atlantic Moves Against Ad Blockers

Digital Technologies

The Wall Street Journal reports the publisher is moving to an ad-free subscription model. This is a valuable read for 4A’s Members, as ad blocking continues to be a major concern for the industry.

Nancy Hill Announces Two 4A’s Initiatives Regarding Media Transparency

Marketing & Communications

In this Member Bulletin, 4A’s President and CEO Nancy Hill outlines two new initiatives related to the issue of media transparency.

2016 Schedule of Member Meetings on Transparency

Media Services

A number of meetings have been scheduled to further discuss the issues related to media transparency.

Almighty Joins Connelly Partners to Challenge Ad Agency Landscape in Boston and Beyond

Marketing & Communications

Almighty’s digital experience design power combined with Connelly Partners’ established brand marketing agency will give clients an edge in customer experience rooted in empathy. BOSTON (June 29, 2016)— Steve Connelly, President of Connelly Partners and Chris Smith, CEO of Almighty announced that the ad agencies have joined forces to provide clients with Almighty’s masterful digital […]

MRC Issues Guidelines for Measuring Viewable Impressions in Mobile Web and Mobile In-App Environments

Media Services

The Media Rating Council has issued the final version of its guidelines for measuring viewable impressions — an important step forward in establishing industry-standard metrics and laying the foundation for cross-channel, cross-platform measurement.

Palermo Villa, inc. Selects Laughlin Constable to Cook Up its First National Campaign for Urban Pie Pizzas

Third Party Content

MILWAUKEE (May 18, 2016) –– Palermo Villa, Inc., one of the country’s largest privately held frozen pizza manufacturers, has launched its first national campaign for Urban Pie premium pizzas and has tapped Laughlin Constable its agency of record. The campaign will run through October. The family-owned company is recognized as an innovative industry leader and is best known for its Palermo’s Primo […]

4A’s Statement on Media Transparency and the Recent K2 Report

Marketing & Communications

The ANA today released a K2 report on media buying practices. Although the 4A’s has worked collaboratively with the ANA via a joint task force, this report is anonymous, one-sided and paints the entire industry with the same negative brush. This statement further elaborates the 4A’s position on this issue.

Media Inflation Rates: Outlook 2016 (REVISED)

Big changes in the media landscape are expected to continue in 2016 Overall, media inflation in 2016 is expected to maintain a positive trajectory, helped along by the Olympics and Presidential elections. As suppliers and buyers adapt to a fast changing marketplace, media agencies are ever more important in helping clients navigate the emerging landscape. […]

Social Intelligence Trends and Tool Selection Guidance

Prepared by the 4A’s Social Media Committee, this whitepaper explores what to look for when evaluating social intelligence tools, which social intelligence tools to consider, auditing for new tools, predictions and trends.

4A’s Task Force Issues ‘Transparency Guiding Principles of Conduct’

Media Services

The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.

4A’s Transparency Guiding Principles of Conduct

Marketing & Communications

A working group of 4A’s media agency executives has created Transparency Guiding Principles, which distill and clarify the increasingly complex U.S. Media Planning and Buying landscape.